TikTok Events API Gateway and software for TikTok events tracking by Zeustrack
For more than a decade, TikTok has outperformed many online social and video-sharing platforms. In recent years, it has reached 1.5 to 2.5 billion monthly active users and visitors worldwide. These consumers watch app-based, ad-supported videos averaging up to 10 minutes and uploaded videos up to 60 minutes for 1 to 1.5 hours in total per day. TikTok users often take advice from ads and influencers on the platform to heart and shop impulsively. Their actions generate tens of billions in sales of products and services found exclusively via TikTok.
Given these high traffic and sales numbers, many business leaders and marketers rely on TikTok advertising to reach specific target audiences and revenue goals. To use their time more efficiently and achieve long-term success on TikTok, they typically invest in all-in-one ad monitoring, tracking, and analysis tools. This review covers the basics of the TikTok Events API and how Zeustrack's gateway and software provide an innovative one-stop solution.
What is TikTok Events API?
The TikTok Events API is a server-to-server communication option that allows businesses, marketers, and TikTok to share customised marketing, traffic, and user data for multiple platforms (i.e., stores and other offline channels, web, app, and even CRM integrations) with TikTok's Ad Manager directly from a hosted gateway or internal infrastructure. This solution is called TikTok server-side tracking. It monitors conversion events, which are any desired user action believed to help a business grow and prosper.
The most common conversion events are:
- Clicks, taps, views, and other types of app and website engagement
- Downloading or installing an app or other software
- Shopping for and buying products or services
- Signing up for an active account, e-newsletter, or trial
- Supplying leads via a contact, quote, or referral email or form
- What Are the Benefits of TikTok Events API?
The TikTok Events API gives business owners and marketers information crucial to the success of their ad campaigns and overall business. With the TikTok Events API, they can:
- Capture historically missed events and share data efficiently and seamlessly by using precise, granular control from different sources across one application programming interface
- Measure the actions of all active TikTok users and visitors who interact with their ads or the platform
- Analyse user behaviours, map the conversion journeys of users by type, and identify areas for improvement
- Better understand the impact of their advertising in general and by type, and their campaigns
- Confirm the profitability of specific ads or a campaign
- Use data to brainstorm better products and services or ads and campaigns
- Perform associated tests before implementation, such as testing specific markets and audiences and ads and campaigns
- Make critical changes to ad placements and associated strategies to improve delivery and targeting of ads and conversions
- Recognise and learn from failures and respond rapidly to trending advertising, consumer and industry changes to make current and future campaigns more relevant and optimised for success
- Reduce wasteful actions like targeting the wrong groups of consumers or spending money on inefficient and sub-optimal efforts
TikTok Pixel vs. Events API
When tracking ad traffic, TikTok Pixel and the TikTok Events API are two different tools designed to fulfil the same overall purpose of tracking and sharing data about ads and users. The methods used to achieve this goal differ broadly.
With Pixel, a code is placed on the browser of an active TikTok user or visitor. This code performs relevant real-time tracking of traffic, conversions, and events from the browser. It then sends TikTok the data. With the Events API, or server-side tracking, data attached to a specific user's actions and a unique ID is shared between servers.
The Events API is often considered more efficient and reliable than the Pixel. Although TikTok recommends both tools, consumers can block the pixel code with an ad blocker. They can also use their browsers to set limitations and restrictions related to cookies and cross-site and intelligent tracking systems. With the Events API, users can’t restrict the data exchange as easily. Businesses and marketers can also customise the types of data they collect more closely.
How to Set Up TikTok Events API
Your first step when setting up the TikTok Events API ad-tracking solution is to create an account and connect to a TikTok Pixel ID and access token through TikTok Events Manager inside TikTok’s Ads Manager. You can then choose how quickly you want a specific event to count as a conversion and set event configuration preferences for specific types of events. You can also enable server-side forwarding or postback events.
A service like Zeurotrack.io, also known as the Zeustrack Panel, then helps you with additional configurations in a primary interface, including the Data Tag setup for incoming events and the TikTok Events API tag. You test everything to make certain the server container setup and your settings are correct. You finish by refining your settings and accepting event data.
Zeustrack.io Features
Zeustrack.io isn't dependent on a consumer's browser. It's a client-side interface that brings all identification, monitoring, storage, and analysis tools to you in one convenient spot. Depending on the version, the primary benefits of Zeustrack include asset management, remote management, advanced filtering capabilities, for a narrower tracking focus, full cloud support, WebView app tracking, Zero-Redirect tracking, and hybrid two-click IP rotation for instant server switching. Zeustrack also provides real-time reporting, multiple active servers, preventative blocking of VPNs, spyware, and bots, and dedicated support via real-time chat.
With Native Conversion API Support and S2S Conversion Tracking via Zeustrack, you essentially have a one-stop interface to manage all TikTok ad tracking. Zeustrack doesn't limit or restrict access. It never forces you to burn through your marketing budget to access all the tools you need to succeed with a TikTok ad campaign.
Conclusion
Many business owners and marketers believe they must navigate the complexities of TikTok Ads Tracking and TikTok Events API on their own. Zeustrack gives you automated tools and an easy-to-use interface that helps you decrease hassle and related stress and improve efficiency and scalability to achieve the best possible advertising campaign outcomes on TikTok.
By using Zeustrack with both TikTok Pixel and the TikTok Events API, you have everything you need to guarantee that you're receiving all data that’s crucial for improving your existing and future ad campaigns, outperforming your competition, protecting and elevating your brand's reputation, spreading word-of-mouth awareness, and achieving a high ROI.
Zeustrack does more than provide TikTok Events API support. You can use it to perform top-tier conversion tracking with Facebook, Google, and many other platforms. For more information, contact us today.
