Louvre Hotels Group
Louvre Hotels Group is considered one of the largest hotel groups from Europe and a top 5 global operator supported by its shareholder's strength and size in the hotel industry. Under Jin Jiang's ownership Louvre Hotels Group is part of a platform which includes more than 5,500 hotels and over 640,000 guest rooms in over 51 countries.
Headquartered in Paris, France, the group operates 6 hotel brands - Première Classe ( Budget limited service brand focused on modern designs), Campanile ( a value driven mid-market brand focused on the new age traveler), Kyriad ( a midscale 3 to4 star brand with a non-standardized approach to design), Tulip Inn (3 star fully serviced hotels), Golden Tulip (modern tech savvy upscale 4 star), and Royal Tulip (a 5 star contemporary brand), each leveraging the strength of their differentiated positioning and a shared passion for innovation to transform the prevailing standards in their category.
In line with the group's strategy to build its presence in emerging markets, Louvre Hotels has outlined an aggressive expansion plan for the Middle East and North Africa region, with an emphasis on the mid-market segment. The group plans to operate over 95 hotels in the Middle East by 2020, with 11 new properties scheduled to open across the likes of United Arab Emirates, Saudi Arabia, Qatar, Tunisia, Lebanon, Algeria, Georgia and Kyrgyzstan by the end of 2016.
