Special Features
MICE and Dubai
The Meeting, Incentives, Conventions and Exhibitions (MICE) sector is one of the essential contribution to Dubai’s GDP.“ Meetings and Conventions contribute 40% to our tourism industry. We work to make every meeting, convention and conference a huge success and stay of the participarts memorable.” Awadh Al Ketbi, Director, Dubai Convention Bureau (DCB) The Dubai World Trade Center (DWTC) has grown to be the most enduring corporate brand in the UAE. The 39-storey Trade Center Tower is one of Dubai’s most recognizable icons. Its 239,000 sq ft of high-end commercial space is occupied by a list of exclusive tenants, many of whom, are world leaders in commerce and industry.
Among the hundreds of yearly events in Dubai, Dubai World Trade Center (DWTC) alone is set to host a record of 92 exhibitions in 2006 at its two venues, the Dubai International Convention and Exhibition Center (DICEC) and the Airport Expo –an average of nearly 2 events per week.
“The number of international exhibitions the department participated in grew to 40 in 2005(against the target of 31) from 24 in the year 2000. A feedback survey revealed that the success rate of Dubai’s roadshows in 2005 was 99%. Over 98% of the participants expressed great satisfaction with the overall organization of the exhibition in 2005. Mohammed Khamis Bin Hareb, Director of Operations & Marketing, Department of Tourism & Commerce Marketing (DTCM) The professional expertise of DWTC staff and 1st class facilities has helped guarantee the success of a range of international exhibitions, including GITEX, the Middle East’s largest and most important IT event along with other major events like Gulfood, Big 5, CADSAT, Arab Travel Market (ATM), INDEX, Arab Health, Dubai International Boat Show and Dubai Motor Show.
Dubai is one of the 8 members of the BestCities, the world’s 1st and only convention bureau alliance .Its other members are Boston, Copenhagen, Edinburgh, Melbourne, Vancouver, Cape Town, San Juan and Singapore. The destinations represented by BestCities alliance partners have the facilities, attractions, and infrastructure to ensure a successful convention.
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