Special Features
15 Million Visitor By 2010 Making Dubai A Prime Destination For The Sports, Fitness And Leisure Industry
Sportal-Switch, a leader in customised sports and fitness equipment, leisure facilities and state-of-the-art interior environments, has announced that it has showcased its full range of sporting products and solutions at Sportex Middle East 2010, the region’s most exclusive and dedicated event focusing on sports, fitness, health, outdoor and stadium equipment held recently in Dubai.Switch Middle East has been expanding its marketing initiatives to take advantage of the excellent growth outlook in the region, particularly in view of increasing investments in key facilities that will help transform the Middle East as a prime destination for business and leisure.
Sportal-Switch conducted special presentations about its state-of-the-art Switch Bowling equipment along with other premier sporting brands such as brandswick billiard, Panatta Sports, Gecco Glass, Maurizzio Di Silvestri, Teca Fitness, Nortidilia, BBL from the UK, Lausin Vincent from Spain, Dinoflex from Canada, Spectrum Sports from the USA, Tomahawk from Germany and EB Fitness from Taiwan.
Sportex helped create new business leads and expanded Switch Middle East’s business network in the region as the exhibition gathered big wholesale buyers, sporting outlets, distributors and dealers, trade houses and associations, holding companies of supermarkets and shops, sport schools and clubs, and other stakeholders in the region’s sports, fitness and leisure equipment industry.
Ahmed El Komy, President, Sportal-Switch, said: "Our business prospects continue to significantly grow as the region increasingly invests in lifestyle amenities that will ultimately help establish the Middle East as an attractive destination for leisure and business tourists. In this regard, Switch Middle East has been greatly satisfied with our participation at Sportex, as the event created excellent networking opportunities that complement our marketing initiatives in the region. Having been renowned globally for the high-level of quality and excellence of our products and services, Switch Middle East is definitely strongly positioned to address the specific requirements of our expanding portfolio of clients in the region."
Eduardo Panatta, Vice President of Panatta Sports, added: "The Middle East offers fresh business opportunities because of increasing attention towards the development of sporting and leisure facilities in the region. The success of our joint exhibition with Sportal-Switch at Sportex underlines the enormous potential of the regional market and the strong demand for our premium-quality products. Panatta Sports is pleased to partner with Sportal-Switch as both companies share the same values and passion for quality, excellence and innovation."
Sportal-Switch has earlier announced that it is poised to open a total of 10 branded bowling centres in the region in line with its Middle East growth strategy. The first bowling centre to open is the 12-lane Switch Batutta Mall, which features Switch Pininfarina-designed equipment complemented by the latest sound and light technology, creating the most modern and unique bowling facility to open in the UAE for years. In addition to the 12-lane Switch Bowling equipment, Switch Batutta Mall also features private karaoke rooms, an Internet cyber corner, a billiards area, a coffee shop, a state-of-the-art lounge area plus an outdoor coffee and shisha garden.
