Special Features
Protect Future Generations (Pro Gen) Fact Sheet
Protect Future Generations (Pro Gen) Campaign in the GCC• The Pro Gen initiative in 2011 will be the first year P&G brings its sustainability initiative, through its brands, to the GCC.
• There is a lack of awareness about water conservation in the GCC, yet the region has some of the highest water consumption globally:
- UAE: Average water consumption per person in the UAE is 550 litres per day, almost three times the global average of 180-200 litres
- KSA: In the past ten years, the total water consumption in KSA has grown by 4,300 million cubic metres (nearly 20% of which is for non-agricultural use) making Riyadh the third-highest consumer of water per capita per day in the world
INJAZ-UAE Partnership
• Injaz is a member of the world’s largest non-profit business education organization and reaches 10 million students per year through its network of 123 offices worldwide.
• By supporting Injaz, P&G will play a part in educating students around the Middle East about the importance of protecting the environment and how it can be accomplished one step at a time through the Injaz environment themed Corporate Citizenship programme.
P&G Brands
• P&G brands are engineered to be the most sustainable and environmentally friendly across a variety of product categories.
• The economy of its most popular brands allows households to reduce waste and maximize use of energy and water.
• The campaign is driven by well known brands such as Ariel, Downy, Fairy, Duracell, Pampers, Pantene, H&S, Herbal, Pert, Wella, Crest, Camay, Olay, and Always.
• Examples of how some of these brands help save the environment:
- Ariel detergent is designed specifically for front loading machines that use 40% less water than top loading machines to be effective at 30 degrees instead of 40 degrees, using less energy.
- A standard bottle of Fairy can wash up to 30,000 plates, reducing packaging requirements and saving in plastic and fuel.
- Pampers Next Generation diapers are 20% slimmer than previous designs, allowing for a reduction in packaging waste and transport.
- Duracell Rechargable batteries hold charge up to one year and can be recharged hundreds of times
- Always is behind some of the biggest innovations in feminine hygiene history.
P&G’s Facts about Water and Tips to Saving It
• Water use is 6 times as much in the 21st Century.
• Only 0.007% of water is available for drinking.
• ¼ of clean water goes into people’s houses.
• Every toilet flush takes 3 gallons of water.
• Every washing machine load uses 40 gallons.
• A ten minute shower can use up to 50 gallons of water.
• Brushing your teach with the tap on uses 4 gallons.
• Turn off the tap when brushing your teeth to save around 9 litres of water a minute or 3,785 litres per month.
• Keep a cover on your swimming pool when it’s not in use. This will decrease water loss by 90% due to evaporation.
• Running your washing machine or dishwasher with a full load minimizes water waste, but running two half loads uses twice as much water.
• Use a water-efficient showerhead. They’re inexpensive, easy to install, and can save you up to 750 gallons a month.
Procter & Gamble
• P&G is the world’s largest manufacturer of consumer goods and was established in 1837 with global net sales of $80 billion in 2010.
• P&G currently manufactures products for 83 different brands across the Beauty Grooming, Health & Wellbeing, and Household Care sectors.
• P&G’s product reach is such that 4 billion times a day, its products touch the lives of people across the globe.
• P&G products are available in the Middle East, Africa, Asia, North America, Latin America, Europe, Australia and New Zealand.
• P&G Gulf was established in Dubai in 2001 to better serve the needs of consumers in the Middle East region.
• P&G products can be found in all GCC markets - Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Bahrain, Oman and Yemen.
Worldwide Watersaving from Procter & Gamble
• P&G is a strong advocate for environmental awareness and sustainability and encourages educating the public on sustainability issues through in store information, P&G future friendly products as well as via digital outreach and social media campaigns to raise awareness across the globe.
• P&G has been raising awareness about the environment via in-store events, initiatives and through media channels across North America, Europe and Asia.
• P&G won the coveted Stevie Business Award for its dedication and efforts to make a change through its “Live, Learn, Thrive” global CSR campaigns.
• P&G has committed to provide 4 billion litres of clean water to the developing world by 2012 which will save 20,000 litres and prevent 160 million days of diarrheal illness.
• With past initiatives like Children’s Safe Drinking Water programme, P&G is recognized as a global leader in sustainability and CSR campaigns.
