Special Features
Dubai Municipality to campaign for Emirati Identity
In a bid to promote and propagate Emirati Identity among its staff, clients and general public, Dubai Municipality has planned to launch campaign titled ’Our Character is Our Identity’ with various programmes, stated Eng. Hussain Nasser Lootah."Various factors define our Emirati Identity and serve as the integral part of it," said Lootah while describing Municipality’s new move.
"We have our great religion, culture and rich tradition. Our nationalistic concepts and values as well as our economical and social development we are characterized by these days all join together to embody the great Emirati Identity," added Lootah.
"As civic body of Dubai we would like to urge our employees and clients as well as public to be characterized with the very identity and to practice it in words and deeds with its full sense and spirit," Lootah further said.
Corporate Marketing and Relations Department at Municipality will co ordinate with other sections to put the concept of campaign in to practice. Lectures, seminars, and other programs are on the cards to attain the targeted goals.
DM staff will be directed to deal with its customers with high values and characters attuned to Islamic moral practices. Employees will be wearing costumes depicting Emirati culture and high importance will be given to Arabic language in personal and official communication and dealings.
According to the officials with the Department, Arabic language will get an increased focus as the private shops, cafeteria and hotels will be instructed to maintain the importance of language while exhibiting boards and menu cards. DM will announce details of programs enlisted as tools for the move, later.
