Special Features
US$38 Billion UAE Construction Industry Surge To Drive Garden And Landscape Sector Revival
Outdoor Design Build & Supply show launches in Dubai as major new construction contracts in 2013 feed into outdoor environmentsThe UAE outdoor design and landscape sector will benefit from a US$38 billion surge of fresh investment in the country’s construction industry in 2013, and a new event in Dubai will create major opportunities for manufacturers and suppliers worldwide to capitalise on a market making a comeback.
The launch of Outdoor Design Build & Supply reflects a strong government commitment to develop the UAE’s natural outdoor landscape.
Taking place from 25-27 March 2013 at the Dubai World Trade Centre, the event has been given extra significance by a report from research specialists, Ventures Middle East, which says that $US38 billion worth of new construction contractor awards are expected in the UAE in 2013.
The exhibition’s organisers, Streamline Marketing Group, estimate that at least 10 per cent of this figure, or $US3.8 billion, will go towards new landscaping and garden projects in the Emirates.
“All signs point towards a lucrative future in the UAE and wider GCC garden and landscape sector,” said Thea Skelton, Project Manager for Outdoor Design Build & Supply, which is presented by Dubai Municipality and supported by Municipality of Abu Dhabi City and Al Ain Municipality.
“The UAE construction sector is making a comeback, with a score of large projects going ahead, and more to be announced in the coming months. These will in turn generate new opportunities for the landscaping sector in the UAE, and as an industry guideline, we expect that about 10% or more of the construction sector investment will be allocated for gardens and landscaping.”
Added Skelton: “We are also seeing a marked growth in investment into green open spaces, especially leisure destinations such as sports stadiums, family attractions and golf courses, and the booming construction outlook along with strong governmental support will continue to drive this forward.”
Outdoor Design Build & Supply is the only dedicated event in the Middle East to address the use of outdoor space in construction projects, providing support to developers, landscape architects and designers working to create outdoor spaces including public parks, hotels, private and palace gardens, green areas within urban communities, major residential and commercial projects, sports stadiums, golf courses, hospitals, irrigation and landscaping.
The dedicated event has already attracted big players such as Terraverde, Orient Irrigation, Greenworks LLC, Toscana Landscaping, Fitco Irrigation, and the UK based wood chipper manufacturer Timberwolf, which is looking to tap into the re-emerging landscape sector in the Middle East.
“Timberwolf has laid out an aggressive expansion strategy for the Middle East region,” said Patrice Love, Director of Marketing & HR, Timberwolf. “We have created a three-year strategy to grow our export business from 18% to 40%, and Outdoor Design Build & Supply will provide us with the platform to source a distributor, with the UAE as a starting point.”
Visitors to the event will include government and urban planning officials, corporate project managers and horticulture experts who will give exhibitors the opportunity to strengthen existing relationships while putting them in front of a targeted market.
Outdoor Design Build & Supply is supported by the Emirates Society of Landscape (ESLA), Garedenex, and the UAE Society of Engineers. More information is available at www.theoutdoorshow.ae.
