Special Features
McDonald’s named one of world’s top ten most powerful brands
McDonald’s was recently named the world’s seventh most powerful brand in Forbes’s World’s 100 Most Powerful Brands list. The only quick service restaurant to be named in the top 50 brands, McDonald’s earned its top ten position based on input from 2,000 consumers from across the world. According to the data, which was provided by Landor and Penn Schoen Berland, all 100 companies named in the list have been successful by providing products and services that enable consumers to do things better and faster.Mr. Rafic Fakih, Managing Director and Partner of McDonald’s UAE, commented, "We are truly honoured to have been included in this list and recognised for our success. McDonald’s - on a global, regional and local level - prides itself on a long history of offering high quality, delicious and convenient products. We believe strongly that our ongoing success stems from a combination of doing what is right for our loyal customers, as well as doing what is right for our business."
"McDonald’s began its relationship with the UAE in 1994; in this short time, we have grown to draw a devoted and enthusiastic customer base, and in turn, we have become the largest and fastest growing international quick service restaurant in the region. The success of our business in the UAE is based on a marriage between McDonald’s global practices and our own local insights, and we look forward to continued success throughout the region," he added.
The results of the study were gathered based on a combination of brand valuation exercises and a consumer survey, which asked participants to evaluate a brand based on 12 attributes of purpose. Attributes included honesty and trustworthiness, investment in innovative ideas and research, and level of impact on the everyday lives of consumers. According to Landor, consumers are becoming increasingly selective when evaluating brands; simply delivering a product or service is no longer enough, and consumers they tend to respond most favourably towards brands that have had a positive impact on their lives. Also named on the list were Apple, Microsoft, and McDonald’s long-time partner, Coca-Cola.
McDonald’s restaurants across the Emirates are 100% locally owned and operated, with more than 109 restaurants operating across the UAE.
