Special Features
Malls in Dubai hype up their summer promotions to attract DSS shoppers
Tens of thousands of visitors and shoppers have been descending on leading malls in Dubai to participate in the numerous entertainment activities and avail themselves of loads of promotions and prizes that are being offered by the malls during the 16th edition of Dubai Summer Surprises, organized by Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), as a part of the ’Summer is Dubai’ campaign, which runs till 7th September.The shopping malls have pulled out all the stops to roll out an exciting line-up of events and activities, as well as unbeatable shopping offers in a bid to take advantage of the massive influx of visitors arriving in Dubai to enjoy DSS 2013.
The majority of people participating in DSS every year have availed themselves of amazing shopping offers and this year it is no different, In fact, figures for DSS 2012, show that of the total spend of Dhs12.3bn, visitors spent Dhs4.77bn on shopping alone.
More than 6,000 retail outlets are participating in the annual summer festival, offering discounts of up to 75 % on a wide range of products from renowned local, regional and international brands, as they tempt DSS shoppers to buy from an extensive choice of merchandise including world-renowned brands of perfumes, electronics, cosmetics, jewellery, antiques and traditional handicrafts, to name a few.
Leading malls in Dubai have also put together an extensive programme of events and activities aimed at keeping families and children entertained and engaged during their stay in Dubai during the 31-days of DSS.
DSS 2013 is a part of the wider "Summer is Dubai" campaign that runs from 7th June to 7th September and which also features Modhesh World, the largest indoor edutainment destination for families, Ramadan in Dubai and Eid in Dubai. Together with DSS, these events under the ’Summer is Dubai’ umbrella are set to attract millions of visitors to Dubai during the summer.
The Dubai Mall
From June 7 to July 10, visitors at The Dubai Mall can get a chance to win a luxurious Bentley Continental GT V8.
Catch five of your favourite Smurfs live on stage at The Dubai Mall this DSS in The Smurfs - A Very Smurfy Festival from 25-30 June. Papa Smurf, Smurfette, Brainy Smurf, Clumsy Smurf and Vanity Smurf will all be there, as will Gargamel, in a 25-minute show featuring a great story, fun music and dancing, lots of humour, a bit of drama, and, of course, the world’s most lovable little blue guys - all live on stage! The Dubai Mall is also hosting several other stage and roaming shows - such as the Dancing Toys Show, and performances from a group of young musicians from the Brooklyn Melodies Music Centre.
Dubai Festival City Mall shoppers can avail themselves of exciting promotions from retail stores and several chances to win weekly surprise gifts while a brand-new 2013 Honda CR-V will also be given away as the grand prize. Further, consumers at Dubai Festival City Mall throughout DSS will be entitled to one raffle coupon to enter the weekly and grand prize draws with two winners walking away with gift hampers weekly.
The mall is offering visitors of all ages many wonderful educational and entertainment activities, including daily creative craft workshops in Festival Square, ’Peter in Wonderland’ and ’Jungle Story’ stage shows, roaming artists, dancing troupes and a Modhesh Party while the must-attend event is the Kids Fashion Week from 30 June 6 July. The mall will come alive with little fashionistas for seven days at a special fashion event dedicated to children’s couture. This mini fashion week will feature fashion shows of the best global brands with the local catwalk stars of tomorrow, as well as a plethora of creativity and avant garde designs that will see the little flowers blossom and shine.
Malls of the Majid Al Futtaim Properties are offering unbeatable prizes and world-class entertainment this DSS including the chance to win cash prizes.
