Special Features
Citibank Launches a Unique E-Brokerage Service
Citibank , Citi’s consumer banking business, has launched an unique E-Brokerage service which, for the first time amongst MNC banks in the UAE, gives Citibank customers the ability to trade directly online without needing to contact a broker. For those savvy and sophisticated investors who prefer to manage their capital market investments independently, E-Brokerage is a dynamicand secure solution. It providesaccess to multi-currency securities online trading, over twenty thousand securities across seven financial markets, and round-the-clock order placement at eleven plus OTC international exchanges.Furthermore, E-Brokerage offers Citibank customers the convenience of an integrated banking and wealth management platform along with timely, remote execution, as well as complete confidentiality and world class security features through the Citibank Online platform.
This sophisticated Wealth Management platform is an integral part of Citi ’s new digital banking experience, a set of global proprietary applications.It is designed to be an integralpart of Citibank ’s digital bank, reflecting a consistent, state-of-the-art customer experience around the world.
"Citibank UAE is one of the early global pilot sites which will feature Citi ’s digital banking experience, and E-Brokerage is one of its first major offers to customers," said Dinesh Sharma, Consumer Banking Head for Middle East & North Africa (MENA). "The investment in this new technology is in line with Citi ’s commitment to developing consumer banking offering across markets, and bringing a globally consistent experience to clients based in UAE."
Citi has been in the Middle East for nearly 50 years and currently offers consumer-banking services in the UAE, Bahrain and Egypt. Citibank , the consumer banking arm of Citi , has had a presence in the UAE for the past 50years, and is expanding its unique proposition within the country.
