Mobilegeddon: Google To Reward Mobile Friendly Sites
To quote Google, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” The consequences of this statement are huge for both, internet marketers and business owners.
Enter, RESPONSIVE DESIGN.
A ‘Responsive’ web site automatically adapts to the device that is accessing the web site, from a mobile to a TV. Using responsive web design has multiple advantages, including:
It keeps your desktop and mobile content on a single URL, which is easier for your users to interact with, share, and link to and for Google's algorithms to assign the indexing properties to your content.
From Google's standpoint, there are a few things responsive does really well. For starters, it saves resources when Googlebot crawls your site. Rather than crawling multiple sites, the Googlebot can go to one place which increases efficiency and helps Google index more content. It also helps Google's algorithms more accurately assign indexing properties to a piece of content without needing to check two places.
Creating several sites can be costly, time-consuming and difficult to maintain. This takes away from your profits, as well as time available for business tasks such as creating content, fulfilling orders, and responding to customer queries.
In the end, responsive design helps you build an efficient, profitable online business.
You can now check if you’re your web site is mobile friendly at https://www.google.com/webmasters/tools/mobile-friendly/
If you need help, just visit www.cyber-gear.com
