Headline d3 talks by Nowness CEO, Daniel Coutinho, Designer Azza Fahmy and CEO of Who’s Next and Premiere Classe, Etienne Cochet
6Degree is one of India’s first fashion talent and tech companies that provides opportunities for fashion professionals to showcase their talent by unifying individuals related to the fashion domain.
Following the success of last season’s collaboration with Baume & Mercier, FFWD designers and the region’s top fashion stylists, the watchmaker brand is supporting the event this season as official time keeper and will work on a second creative project with digital influencers Zeynab of Fashion Pirate, Dana from Dee4Dana and Lama al Akeel.
The Showcase
In addition to the designers showing apparel, FFWD presents The Showcase – a carefully curated space for a selection of the best regional jewellery and accessory designers. Showing this season are; Alessa Jewelry, Belquis, BIJA Jewels, Joudesign, Jude Benhalim, LYA LYA, Madiso, Rosa Maria Jewellery, Rula Galayini, Sam Jewels, Vanina and Vinita Michael.
The Showroom
Designers are invited to showcase their collections at the onsite Showroom throughout the three-day event. Regional and international buyers will have the opportunity to interact with designers and view collections first hand. Members of the media are also invited to book appointments at the Showroom.
d3 Fashion Talks
Trade Show or Showroom: What's best for your brand
Catching the eye of international buyers is one of the biggest challenges for emerging designers. What is the best platform to get their attention? Etienne Cochet, CEO, Who's Next and Premiere Classe, one of the world's most prestigious trade shows, will discuss what trade shows can offer designers. We will also debate the value of showrooms as the market evolves. What are buyers more interested in? What is the best fit for designers from the region?
The Art of Digital Storytelling in Fashion
This panel will explore how to create compelling content that will help market a fashion brand. What are the best ways to utilize technology, social media and content sharing platforms to grow their businesses? Daniel Coutinho, CEO, Nowness (LVMH), an expert in digital storytelling, will share his perspective on how investing in the right visuals and video content can help fashion brands find innovative ways to reach new audiences at a time when increasingly consumers tune out traditional online marketing channels.
Creating a Brand That Lasts: The Azza Fahmy Story
Azza Fahmy and her daughter, Fatma Ghaly share their story of how they took a small brand that celebrated Arabic design and grew it into a business with a factory that employs over 200 people and is known as one of the leading brands from the Middle East. In a candid discussion, she will share how she overcame challenges as a young design entrepreneur and how her daughter has worked with her to grow the business.
See Now, Buy Now: Does it work? (DDFC Talk)
Some of the biggest names in Fashion have jumped on board the See Now, Buy Now movement. Consumers who want instant gratification love it, but can this model work for our region? We have industry experts weighing from both the retailer perspective as well as creative.
E-commerce: Opportunity or Competition?
How will regional designers fare as online retailers establish a stronger foothold in the region? We will explore how smaller designers can benefit from these platforms.
Getting Smart on Fashion
How do you kick start your fashion career? What can a fashion education do for you? What options are available to fashion entrepreneurs for continuing education? As the fashion education sector flourishes with new options, Fashion Forward invites the leaders of some of the top fashion institutions from across the region and Europe to share their thoughts on some of the most important lessons learned in fashion school.
