Dubai World Trade Centre and Careem partnership to enhance visitor experience ground transportation services
Dubai World Trade Centre (DWTC) has partnered with Careem, the region’s leading ride-hailing app, leveraging technology to provide efficient ground transportation services that would offer a seamless visitation to the DWTC’s Dubai International Convention and Exhibition Centre, the leading venue for the MICE sector in the region. Through the partnership, Careem will optimise their presence at the DWTC venue with dedicated pick-up and drop-off ranks to facilitate an efficacious solution for the arrival and departure of DWTC visitors.
In addition to the invaluable timesaving solution that will ensure swift, direct and effortless access to the venue, DWTC visitors will have the added benefit of customised incentives designed to reward users. The diverse events calendar at DWTC comprises nearly 90 top-tier events that attract more than 25,000 visitors each.
“DWTC is continuously engaging with digital innovation to deliver higher standards of customer experience. By partnering with Careem, we are delighted to engage with smart technology solutions to implement a smoother traffic management system that will enhance visitor experience to our expanding calendar of events,” said Abdulrahman Abushawarab, SVP Protocol and Security, Dubai World Trade Centre.
Co-founder and CEO of Careem, Mudassir Sheikha re-enforced this by saying “Owing to its packed calendar of events and exhibitions, the Dubai World Trade Centre is an extremely busy venue that hosts tens of thousands of visitors year-round. Our MoU with DWTC will help make transportation to and from the venue simpler and more convenient and allow visitors to take advantage of special promotions to attend prominent events taking place throughout the year. The convenience of being able to book a Careem ride in seconds with the tap of a finger means visitors can enjoy an easier, faster and comfortable way to reach the destination any time of the day – enabling them to focus on the more meaningful aspects of their visit,” Mudassir Sheikha, co-founder and CEO of Careem.
