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Home / Features / Dubai’s retailers boast rise in footfall and sales during Dubai Summer Surprises
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Dubai’s retailers boast rise in footfall and sales during Dubai Summer Surprises

The 22nd edition of Dubai Summer Surprises (DSS) saw six successful weeks of exciting events, immersive activations and over 4,000 offers and promotions in malls across the city. Dubai’s key retail partners have commended the success of the festival in attracting increased visitors to the emirate over the summer season; resulting into greater spend. DSS is developed by the Dubai Festivals and Retail Establishment (DFRE), in conjunction with the private sector and retail partners, to enhance Dubai’s position as the leading shopping destination for tourists and residents during the summer months.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Calendar (DFRE), said: “Dubai Summer Surprises has once again elevated the city of Dubai as a must-visit destination during the summer period, and we are incredibly grateful to have received such strong support from our strategic partners and sponsors in delivering such a successful festival. This year, we have made great efforts to support the malls by highlighting the value that can be found within the city’s retail outlets, as well as ensuring that the world-class entertainment and innovative activations taking place in Dubai are top of mind during this season.” 

Dubai Duty Free

Colm McLoughlin, Executive Vice Chairman & CEO of Dubai Duty Free, said: “Dubai Summer Surprises is a great initiative which encourages visitors to shop and we are pleased that we have seen a positive response and achieved sales growth. This is a great indication that successful events such as the Dubai Summer Surprises, which attracts visitors to Dubai, have a positive impact on the retail sector.”

AW Rostamani Group

Michel Ayat, CEO Arabian Automobiles Company, the flagship company of AW Rostamani Group and the exclusive dealer for Nissan, INFINITI and Renault in Dubai, Sharjah and the Northern Emirates, said: “At Arabian Automobiles, we have always valued our partnership with Dubai Summer Surprises greatly. Since its inception, we have worked through this ideal platform to highlight our commitment to align our operations with our wise leadership’s vision to secure Dubai’s position on the list of the world’s top tourism and shopping destinations.”

He added: “As part of such efforts, we continuously strive to support the strategic initiatives of the Dubai Festivals & Retail Establishment drive these vital sectors of our local economy and diversify its resources. During DSS, our focus was on ensuring a distinctive experience and more value for our customers through launching yearly campaigns featuring exceptional deals and offers on the Nissan, INFINITI and Renault models. We are delighted with the overwhelming positive response from our customers during DSS.”

Ayat said that their company’s special offers during DSS “reflected the customer-centric approach – as we continuously aim to enrich the lives of our customers through high quality vehicles offered at unbeatable prices and backed by excellent service. DSS, indeed, served as the perfect time for customers to purchase their dream vehicles from Arabian Automobiles. We are thankful to DFRE for hosting the event and congratulate the team on the completion of another remarkably successful edition of the DSS.”

Emaar Malls

Natalie Bogdanova, Chief Operating Officer, Emaar Malls said: “The 22nd edition of Dubai Summer Surprises 2019 received an overwhelming response across all Emaar Malls assets from residents and tourists alike. Our malls witnessed robust activity with visitors making the most of the summer extravaganza. Dubai Summer Surprises is a significant contributor of Dubai’s retail and tourism economy and each year we strive to bring new retail and entertainment offerings to make the festival memorable for families. Our activities complement the vision of the leadership to establish Dubai as a year-round tourist destination.”

Nakheel Malls

Omar Khoory, Managing Director, Nakheel Malls, said: “Year after year, Dubai Summer Surprises delivers an unrivalled retail experience. We had a tremendously successful DSS 2019, with an excellent response to our activities and attractions at Ibn Battuta Mall, Dragon Mart and The Pointe at Palm Jumeirah, with superb entertainment and promotions delighting the residents and tourists who visited our malls during the six-week festival.” 



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