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Boutique 1

For service, environment, exclusivity and luxury, Boutique 1 is without equal. Its founders, Lena and Ziad Matta, have assembled a world-class team of buyers, dedicated style advisors and sales and service personnel. The word ‘Boutique’ stands for personalised service, brand intimacy, exclusivity and luxury because, despite the impressive scale of the store, the customer experiences all the benefits of a small boutique – the passion of the people behind it shines through. In this way, the name recalls the founders’ mission for the store. Store Locations: Boulevard at Jumeirah Emirates Towers Brushed concrete floors, pink Perspex and white and silver floating shop fittings combine to create the interior of the critically acclaimed first ever Boutique 1 store. Located at the Upper Level of the Boulevard at Emirates Towers, Dubai, some 30,000 square feet of retail space comprises shop-in-shops for several of the world’s most coveted brands including Missoni, Mulberry and Luella. There is a women’s multi-brand area including glamorous evening wear perfect for red carpet gala-style events, as well as contemporary collections and casual wear. A dedicated denim bar offers the latest ranges from the figure enhancing jeans manufactures of Europe and the USA. Accessories, including the latest it bags and must have pieces of jewellery are displayed to maximum effect in their own section while the beauty counters offer some of the world’s rarest scents and most sought after skincare ranges. Men’s fashion is displayed in its own section and the extensive offering includes smart evening wear, cutting edge casual wear plus shoes, trainers, accessories and a selection of luxury grooming products. Dubai Outlet Mall There aren’t many places where you can say prices are going down, but Dubai’s Outlet Mall is one of the few. The Outlet is Boutique 1’s own space in this shopping centre, selling all your favourite Boutique 1 brands at greatly reduced prices in a mall dedicated to discounts. Women’s casual and evening wear, accessories, shoes and menswear are all available at 70% or more off the original retail price. A visit to The Outlet is a retail-therapy experience not to be missed. The Walk @ Jumeirah Beach Residence This is the latest addition to Dubai’s new shopping district.



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