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Are You Contented With Your Content? 5 Writing Tips For Boosting SEO!
Content is an important element of SEO. Good content writing requires the best practices. The more effective your content, the better SEO returns you can expect from your efforts.
Why is SEO content essential?
There are numerous benefits which include high ranking on search engines, increased brand recognition, increased viewership and domain authority.
It was just a few years ago that any type of SEO content was sufficient to gain brand visibility. However, the current digital world and the SEO agencies are always aware of Google’s so many algorithms and the game has changed. Content writers must word their content carefully and apply SEO best practices.
Here are some effective tips to receive great returns on your content writing:
1. The truth about keywords
Keywords are integral when talking about SEO content. But, keywords can no longer be used as filters. They must be used with correct proximity and density. Do not use keywords unnaturally in your writing as this will appear as stuffed keywords to search engines. While keywords help boost ranking, they must be incorporated only where it makes sense.
2. The important parts on top
Content writers must learn to add important information at the top of their writing. Generally, search engines read from left to right or top to bottom. The same goes with readers. They will scan the first two paragraphs, at the most, and if it doesn't catch their attention they will move onto the next one. Else, they will continue reading your content.
3. Simple vs. Complex
Content writing is not always about putting together complex sentences. While some content requires technicality, content writers should stick to writing simple and engaging sentences. Simpler writing does not mean unskilled writing, it only means that your target audience will understand and relate to what you are trying to say.
4. Avoid a monotonous tone
Do not bore the writer with long-winded content. If it is long, then learn to be informative educational and intriguing. Learn to use bullet points, headings and images as readers themselves need breaks.
5. It is always about the reader
Write what your audience cares about. Often, content writers randomly pick topics and write on them hoping to engage with their audience. This strategy almost rarely works. Firstly, you need to know your audience if you are to ever churn out content that will appeal to them. A well-chosen SEO agency will write content that offers value to your audience.
While keeping search engines in mind, don't forget that you are also writing for the reader. You must write for both otherwise you will not receive the SEO results you were expecting. The reader should find the writing compelling and feel connected to it at all times.
Keep these best practices at the forefront when writing content the next time and you may just find your content getting ranked at the top of search engines.
About the Author
Ali Soudi is the Head of Online Marketing at Be Unique Group, a global digital marketing company with headquarters in Dubai and offices in New York & Georgia. He is well-versed in helping businesses grow by using innovative and up-to-date marketing trends and techniques. Born and raised in the UK, he eventually became Google Certified, and Be Unique Group became a Premier Google Partner. Be Unique aims to utilize the Internet to maximize the client’s profitability and develop business interests in Website Design, PPC Management (Google AdWords), SEO (Search Engine Optimization), Social Media Management & Advertising.
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