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’Anti-Obesity’- A VLCC Iniative
Did you know that nearly three fourths of the UAE’s population is battling with obesity – which has been termed as a silent killer by the World Health Organisation (WHO)? Did you know that nine out of 10 cases of obesity develop into diabetic cases? Did you know that obesity is clearly becoming an epidemic which needs urgent attention? Some of the health problems associated with obesity include Type 2 diabetes, heart disease, cancer, stroke, back and joint pain, osteoarthritis, high blood pressure, gallstones, fatty liver,infertility, breathlessness, depression, snoring, difficulty in sleeping and excessive sweating. Not many are aware that obesity not only affects the adults but also children, who incidentally are even more vulnerable, primarily because of the likelihood of growing up to become obese adults. Studies indicate that obesity is more likely to persist when its onset is in late childhood or adolescence and where children have obese parents.Problems associated with excess weight in children and adolescence includes heat intolerance, breathlessness on exertion, tiredness, and flat feet. Seven years ago VLCC took the first step to put up a united fight against the scourge of obesity. There was no distinct movement to address the issue or day to commemorate the struggle against obesity. With the active involvement of the medical fraternity, VLCC designated November 26 as the ‘Anti Obesity Day –which it observes every year in India and the UAE. The Group drives a mission led awareness campaign to promote its Anti Obesity mantra. The underlying message is that an individual can chose to say no to the scourge by instilling discipline into one’s lifestyle – and enjoy its benefits.The campaign educatesthe general public on developing healthy habits for an active lifestyle through dietary recommendations, activities and simple lifestyle tips. VLCC leads the effort with a series of initiatives that include public service message using health camps, workshops, mass counseling, mass media, talk shows, interviews, special literature etc to take the message across the public. The Anti Obesity Day campaign runs throughout the month of November every year. Sign-up for the VLCC Cycle-a-thon today. Date: Friday, Dec. 18, 2009, 8:30AM Venue: Public Beach, Next to Jumeirah Beach Park, Jumeirah Beach Road Route: 5 km along Jumeirah Beach Road Bring your own bicycle, buy one for just AED 120. Cycle for a cause! For each participant, VLCC will donate AED 30 to the Dubai Foundation for Women and Children.|
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