Chez Sushi Eyes Expansion in Middle East
One of the UAE’s most successful home grownrestaurant concepts, Chez Sushi is contemplating a number of franchising options after the success of its first two Dubai locations in Wasl Square and Dubai Marina. Part of the Sho Cho management company, which also owns and operates two Sho Cho outlets, the seafood eatery Flooka and Mexican restaurant Loca, Chez Sushi’s owners anticipate that up to 10 more outlets could open across the UAE by 2015.
With ‘Let’s Roll’ as its brand promise, Chez Sushi offers a bespoke, high-end sushi experience that enables diners to create their own rolls from a range of premium ingredients alongside hot food offerings such as rock shrimp tempura, handmade gyoza dumplings, and salmon teriyaki.
“Just a year into the operation of our first two UAE locations, Chez Sushi is delivering a unique proposition, a restaurant brand developed in the Emirates which meets the demands of customers who want fresh, high-quality sushi either in their own homes or offices, or our contemporary surroundings,” said RaedDabbous, co-founder of Chez Sushi. “We are currently in discussions with potential master franchise partners for the UAE as well as key markets including Saudi Arabia and Qatar. The demand for the Chez Sushi experience is robust but as a concept created here in the region, our priority is in ensuring sustainable growth through the right franchising model and partners.”
Two differentiators are expanding Chez Sushi’s market reach – the popular ‘build your own roll’ classes for groups and parties as well as catering for private and corporate events. “The health benefits of regular fish consumption, the clean and contemporary lines of Japanese design and the ease and speed of delivery are all factors influencing the increased demand for Japanese food in the Gulf, and driving Chez Sushi’s success,” Dabbous added.
For further information on Chez Sushi’s menu, delivery options, or company activity, please follow:
Visit/Order online:
www.chezsushi.com
Facebook:
www.facebook.com/ChezSushi
Twitter:
www.twitter.com/ChezSushi
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