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New Research Indicates A Growing Trend Of Home Investment In The GCC

Leading home and lifestyle channel HGTV, has today released research that indicates more people across the GCC are investing in their homes, regardless of whether they are homeowners or tenants. Conducted in a region that is often considered a transient market, the survey found that nearly half (48%) of respondents plan on carrying out home improvements over the next 12 months to make their living arrangements more comfortable and reflect their new lives in the GCC.

A further 66% of respondents are interested in finding new ways to improve their home in the next year, including 55% eager to invest in rental properties to re-decorate the interiors of their homes, as well as 45% of homeowners planning to renovate kitchens to make them more functional.

The research aimed at both homeowners and tenants also found that more than a third (37%) of residents in these countries have noticed a considerable increase in the amount of DIY and home improvement choices in the market, including the launch of HGTV in MENA back in November 2016.

The leading lifestyle channel is the #1 cable network among upscale W25-54 in the US and has a relatable formula to its programs that makes it the premiere destination for those looking for home inspiration.

However, despite the easy to follow educational tutorials it provides, nearly a quarter (22%) of GCC residents still feel like they do not know enough about DIY and home improvements to carry it out themselves.

A further 74% of homeowners noted they would rather a professional carry out their own home improvements, despite their interest in trying their hand at the DIY task.

Commenting on the results, Phillip Luff, Managing Director, UK & EMEA Scripps Networks Interactive said: "We found the results surprising, but also very positive for the region, as more people are planning to invest in their home, irrespective of whether they owned the property or not, or whether they carry it our themselves or hire a professional."

Continuing on he said: "What traditionally is seen as a transient market is now offering an unexpected growth opportunity for home-improvement and décor businesses across the region, and we're just glad the HGTV channel can be a part of the inspiration behind people transforming a space into a home."

The targeted piece of research surveyed 2,700 respondents that represent the cross section of expats, NRIs and GCC Nationals living in the GCC markets: UAE, KSA, Bahrain, Kuwait, Oman and Qatar.

HGTV is a home and lifestyle channel that broadcasts entertaining DIY programs, the latest in design trends and shares expert home improvement advice, exclusively on channel 357.



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