Guest Posts, Link Building, SEO, Pay-Per-Click campaigns
Advanced Search
Download our Media Kit




Home / Features & Articles / iWorld by Sharad Agarwal
iWorld by Sharad Agarwal

Is Your Business Mobile?

With over 25 billion mobile apps downloaded from the Apple App Store, the world is going mobile.

Gone are the days when businesses had to rely on print, TV or even direct emails to promote their products and services.

Mobile Apps are a revolution in marketing and communication. Today’s business owners are looking for the edge over their competitors and apps allow them to achieve just that. Mobile apps allow for the most effective form of communication that currently exists - as it is both time and cost effective.

Studies show that, ‘Push notifications’ from mobile apps get read 91% of the time, in comparison to the 4-10% of people who read emails. There’s also been an exponential rise in feature phone and smart phone usage. So, intelligent business owners are reaching out to their target market through the medium that is working – mobile apps for businesses.

Even in the Middle East, more and more businesses are using mobile apps to connect with their customers and establish healthy relationships by sharing relevant news about their company, products and services. Mobile apps enable business owners and marketers to offer great deals, accept reservations and boost not only communication directly with their customers and target market, but also grow their business for the long term.

It is no secret that Mobile Apps will drive the future of the internet. Juniper Research predicts that revenue from mobile search and discovery will skyrocket to $15 billion by 2017.

As a marketer or business owner, you need to start thinking about how mobile apps can fit into your current and future marketing equation, whether it is by advertising on them, building them for your brand, or both. Organisations are moving beyond social media and going mobile because the added connectivity doesn’t just bring in consumers, it brings in cash.

It is high time that you ensure that your business goes mobile!

Send your comments/feedback to

email read out aloud


  All fields are mandatory
Your Name
Your Comments
 Max 250 characters - Word Count :
Image Verification
Change Image

The Internet of Things: What It Is and Why You Should Care
Mobile Site vs Dedicated Apps
How The Internet Has Changed Our Lives
2013 - ONLINE, IT IS
Twitter Power
Is Your Business Mobile?
20 Ingredients For Building An Amazing Website
My Favorite Sites
Context is King (Commiseration to Content)
Grow Your Business with QR Codes
The Future Web
Go Green With Cloud Computing
How Many Languages Does It Take To Stay Competitive Online?
2011 - Future Bytes
Online Shopping for Holiday Season
The Twitter Addiction
iPad – The Killer APPliance
e-retailing : The Competitive Advantage
CONNECT to the world with Facebook
Mind vs Media: What the Internet Is Doing to Our Brains
‘Go Green’ at Work
So You Think You Are Tech Savvy?
TigerText: Cover Your Tracks
The Awesome power of Google, Explained
Twitter’s Business Model
iPad - Between A Smartphone And A Laptop
2010: Time to ‘Go Green’
2010: Go Green with Eco-Friendly Gadgets
Mobile Marketing Is Here To Stay
2010 – No cash, No problem!
Brands that Tweet
Web 2.0 to Web 3.0: The evolution of the Web
Going Green Is Easy
Search Engine Reputation Management
The concept of ‘FOREVERISM’
Stay Connected with Twitter
SELLSUMERS - If saving is the new spending, then selling is the new saving
How To Reduce Your Carbon Footprint?
Do You Tweet?
So, you have designed your web site, WHAT NEXT?
To Bing or to Google? That is the Question!
E-Transparency: The Way The Web Is Going
The Resurgence of ‘Tribal Marketing’
Go Green Now
Network, Network, Network
Which is more ‘Green’, paper or digital?
No Clicks Required: A Glimpse Into The Future
Five Cost–Effective Tools for e–Marketing
Why ‘Go Green’?
The Case for Self Serve Display Advertising: Low cost – HIGH IMPACT
In Times Of Recession, Go Online

Back to top


Hotels hotels Check out Hotels in Dubai
Shopping shopping A complete Mall & Store Guide
Dining dining Eating out at the coolest spots
Sightseeing sightseeing Things to see & do
DCG Recommends dcg recommends Best of the best in Entertainment
News Alerts
News Alerts
Stay ahead with dubai news
dcg mobile
dcg Mobile
With you wherever you go
rss feed
RSS Feeds
Get the latest
dubai blog
Dubai Blog
Your space, your voice
DCG at a glance