Etisalat Academy Has Concluded A Specialized Seminar Entitled ‘Self-Motivating Leadership’ Presented By International Consultant Etsko Schuitema.

Schuitema is known for his controversial theories in the area of administrative leadership based on the concept of ‘Leadership by Intent – Care and Growth’. The seminar was held in the Etisalat Academy Auditorium with an audience of distinguished guests from universities, banks, local government, as well international delegates and representatives from Etisalat.

Schuitema discussed the modern elements that underpin his theory of ‘Leadership by Intent – Care and Growth’ for dealing with the various qualities of human fears, greed, risk, competitiveness, job satisfaction, ambition, emotional intelligence, heritage, and the institutional mechanisms and means for transition from working individually to team performance. This depends on the division of responsibility and activating the reward and punishment system to overcome operational thinking based on delaying executive lead styles, to a system of trust and rules of conduct for executives which regulates and limits the liability with set goals and action plan.

Dr. Doaa Fares, Etisalat Academy General Manager, said: “Etisalat Academy is a major regional training center that is specialized in preparing qualified professionals and leaders. The Academy’s goal is to provide the region’s market with latest training programs and up to date methods that provide comprehensive solutions for preparing competences and organizational development across the region.”

“Etisalat academy is proud to host the international consultant Etsko Schuitema who has one of the most debatable methods in organizational development. His method (Leadership by Intent – Care and Growth) has established new standards of administrative thinking in many global institutions in various sectors,” added Dr. Doaa.

Etsko Schuitema is one of the most well-known consultants in South Africa. He is the Managing Director of Schuitema Associates, South Africa, an established consultancy organization that specializes in organizational transformation through personnel development. With a degree in Anthropology, Etsko’s 23 years of research have resulted in the Leadership - Care and Growth Model and Personal Excellence Model.

Since then his unique approach to leadership has initiated major improvements in employee commitment in the manufacturing; agricultural; hospitality; finance and retail sectors in South Africa and neighboring countries.
In addition to his organizational consultancy and training activities, Etsko also currently teaches his unique approach at Cambridge University UK, and at a number of South African universities.

The Academy announced during the seminar some of its future initiatives such as Broadband and Digital Contents Conferences in the Academy’s premises nest week, with the participation of distinguished international giants of the telecommunications industry, information technology such as Ericsson, and HUAWEI, Nortel, Z Technology and Juniper and Alcatel - Lucent Bell ZTE, IDC and Kineto Wireless. It also announced organizing the Telecommunications Regulatory Management Conference on May 8-9 and the Middle East’s Seventh Regional Human Resources Conference under the slogan "Maximizing the Effectiveness of People" May 18-19 at the Madinat Jumairah, in Dubai.