Dubai Media Incorporated (DMI), one of the pioneering media organizations and creative services group in the Middle East, today announced it has signed a memorandum of understanding (MoU) with the American University in the Emirates (AUE) as part of its broader strategy to contribute to human resource development in the country.

Reflecting DMI’s strategy to enhance relationship with government authorities and academic institutions in the UAE, the agreement complements its core objective to build capacities in the technical, media, creative, engineering, and administrative fields.

The press conference held in DMI training centre in the presence of Dr. Muthanna Ghani Abdul Razik, President of the AUE; Faisal Abdulla, Board Member, DMI; Wajdan Mohd Dahkooni, Acting Human Resource Director, DMI,

The agreement mandates the exchange of academic, training, and consulting services and experiences between the two entities. While DMI will provide in-depth training to AUE students and utilize their skills for research studies and promotional campaigns, AUE will offer media-related training courses to DMI employees at concessional costs.

Ahmed Abdulla Al Sheikh, Board Member and Managing Director of DMI, and Media Escort for His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, said: “The agreement with AUE falls within our framework that calls for motivating our employees and developing their professional and creative capabilities to help them enhance their performance and skills.

“The MoU is in line with DMI’s endeavour to partner with prominent universities and leading international academic institutions and expose aspiring young professionals to state-of-the-art equipment and techniques. We are also committed to training students on the use of modern technologies available with DMI.”

Mohammed Saleh Bin Bendouh Al Darmukhi, Chairman of the Board of Trustees, AUE, said: “We are privileged to partner with DMI. We are confident this initiative will significantly facilitate the creation of opportunities for our students to obtain practical skills and experience in various media segments.”

Dr. Muthanna Ghani Abdul Razik, said: “The MoU with DMI will enable university students to get acquainted with specific requirements in media-related skills as demanded by the job market. It will also expand and update the scope of our academic programmes and bring them on par with the dynamic growth of the media sector.

“We are very proud of this accomplishment that will help our students acquire niche capabilities that complements their academic learning.”

As an established regional leader in the broadcast media sector, DMI constantly seeks to support academic and social institutions for the overall benefit of the community. The MoU with AUE is part of its overall objective to build capacities and facilitate human resource development, especially in the fast-growing regional media industry.