Dubai Taxi Corporation (DTC) at Roads & Transport Authority (RTA) probed the opinion of customers and the public at Dubai Mall about the services and facilities provided by DTC as part of a campaign launched last July under the theme “Speakers Corner” with the CEO of DTC. The drive aims at obtaining and analyzing feedback, proposals and new concepts from taxi users which will help upgrade the performance of DTC and improve taxi services in Dubai.

“The result of the campaign was positive and we are satisfied with the cooperation of the public and customers at Dubai Mall, whose feedback and suggestions will considerably improve the quality of services delivered by DTC to a wide spectrum of customers including citizens, residents, tourists and visitors of Dubai” said Abdul Aziz Malik, CEO of Dubai Taxi Corporation.

He continued: “DTC would not hesitate in providing improved taxi services to all segments of society which would help achieve customer satisfaction and confidence, as well as realizing the vision of the RTA in the "safe and smooth transport for all". It would also help in providing advanced transport means that provide the highest levels of comfort and security, develop integrated transport projects, and enhance the global image of Dubai considering the vital contribution of this sector in the development of the society.

“This campaign started last July and we have now visited four sites, including Wafi City and Mudhish Entertainment City, Dubai Hospital, and Dubai Mall; the final and fourth leg of this campaign which will continue until the end of this year. The Campaign will roll on to include diverse locations such as hospitals, shopping centers, and hotels in addition to the Dubai International Airport Terminals (1-2-3)” added Al Malik.

This Campaign is a way to study the views of clients through holding group interviews with a panel of the public where several issues related to the DTC are debated. During the session several questions are posed with a view to inducing answers which will reflect the views and customer feedback in an environment of free expression and opportunities to express opinions and participate. Al Malik described this method as the most effective way of probing the views of the clients directly, and it proved effective in breaking new and unexpected ideas, information and contributions.

The CEO of Dubai Taxi further added that the campaign aims to connect directly with customers and the public through the collection of information and views on topics, especially related to the services of the DTC and supporting other tools used to research and study the views of clients such as questionnaires and interviews, in addition to checking the results obtained previously by other means of customer opinion surveys.

Al Malik appealed to the public and clients to cooperate and contribute to this campaign through comments and suggestions which will reflect positively on the services and facilities offered by the Dubai Taxi Corporation. At the end of the day it will also contribute to the overall customer satisfaction; which is one of the main pillars for the success and sustainability of any organization or entity, he noted.

It is noteworthy that the current fleet of taxis operating in Dubai belongs to 6 franchise companies, namely: RTA Dubai Taxi, National Taxi, Cars Taxi, Metro Taxi, and Arabia Taxi in addition to City Taxi, which is operated on rideshare system. Franchise and Enforcement Dep’t at Public Transport Agency attends to monitoring the performance of the franchise companies.

Dubai Taxi has about 3503 taxicabs deployed on several customer service lines including District Taxi, Airport Taxi, Hatta Taxi, Ladies Taxi, Special Needs Taxi in addition to the normal taxis, with over 7000 drivers working on shift basis to provide 24-hour service.