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What is Swatch? It’s a cultural code. It’s creative and it’s colourful. It’s who we are - unmistakably different. And just to make things perfectly clear, we’re delighted to present the new Swatch Colour Codes Collection. Our DNA.
The new Collection takes us back to the roots where Swatch began, with ten bright shiny Gents, each with a shiny plastic strap in a single, solid colour and a case and dial in the very same colour. Another ten new Colour Code watches feature plastic straps in solid colours with a matt surface, plastic cases to match the straps, and white dials with coloured numerals and indexes.
And since Swatch is all about creation, art is at our origin. We’ve been working with creative artists ever since we started, and we’re proud to present, as part of the new Collection, six Swatch Art Specials by exciting graphic artists Gary Card, David Benedek (David’s also a member of the Swatch Snowboard Pro Team) and Carrie Munden. One final point—all Swatches in the new Collection are Gent Originals. We’re Original, after. It’s Our DNA.
So, after all that, here it is—the Swatch Colour Codes Collection.
The latest and ever-growing selection of Swatch products are available at all leading Swatch store in the UAE and Middle East, retailed by Middle East’s top luxury retailer – the Rivoli Group.
The Color Codes Collection will be available from 1st of February 2010 onwards, at all Swatch outlets across the UAE and Middle East.
For more information on Swatch and store locations call 800-Rivoli.
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