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La Moda Dubai Heralds New Era In Fashion Media
(2 March 2010)
Dubai’s newest fashion site takes cue from the end of print media’s reign


 

In anticipation of the Dubai Fashion Week Autumn/Winter 2010, today witnessed the formal launch of La Moda Dubai, the first and only web magazine covering high fashion and luxury lifestyle in the whole of the Middle East. La Moda Dubai (www.LaModaDubai.com) is published from the bustling city of Dubai, which has been hailed as the fashion capital of the Gulf and home to the most fashionable people across the region.

Prompting the launch of La Moda Dubai is the urgent nature of fashion – the never-ending search for the latest trends and the freshest styles – coupled with a waning consumer appetite for traditional magazines being witnessed around the world. The online fashion magazine fills the gap for a market that requires not only breaking news in the regional and global fashion industry but also intelligent features that cater to the sophisticated tastes of empowered men and women in the region.

Commenting on the announcement, Jim Joquico, Editor-in-Chief, said, “If you look at consumer attitudes over the past few years, less and less people rely on conventional print media to satisfy their need for information and entertainment. Online publications now have the competitive advantage when it comes to content delivery because we do it in real-time. Readers do not have to wait for the next issue, which comes out in a week or a month. They are informed as events happen. Come Dubai Fashion Week, we’ll be there and La Moda Dubai will be the first to get the news out to the fashion community.”

“The burgeoning participation of independent publishers in this season’s Fashion Week events in New York, London, Milan and Paris is a very pronounced indication of the growing importance and acceptance of online media as a credible source of fashion news and commentary. No matter how strongly we fight it, the era of the print medium has ended, and a new one has begun,” he concluded.
 


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