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Lights Off For Action - Radisson Blu Hotel, Dubai Media City To Observe Earth Hour
(24 March 2010)
Earth Hour starts from 20.30 hours on March 27: The symbolic effort will be observed by more than 1,000 cities and close to a billion people this year.


The Radisson Blu Hotel, Dubai Media City is actively supporting energy saving initiatives including a drive to recycle batteries in support of the Earth Hour campaign according to Pasquale Baiguera, the hotel’s General Manager.

Earth Hour, launched two years ago in Australia by the WWF, the global conservation organisation, calls for people, communities and cities to turn off their non-essential lights for one hour starting at 20:30 hours local time. The symbolic effort will be observed by more than 1,000 cities and close to a billion people this year.

This year’s Earth Hour on March 27 takes place one week after the vernal equinox - when night and day are the same duration in both hemispheres - which ensures that it will be nighttime for all people, wherever they are at 20:30 hours in the evening.

Baiguera said that during Earth Hour the hotel’s lobbies and outlets, such as Certo and the ICON Bar & Lounge will use minimal lighting. Meanwhile, the hotel’s exterior lighting will ‘shut down’ and LED floor lights will be beamed throughout the night.

“We believe that small steps will lead to big changes. One step is this year’s initiative to recycle batteries whereas we run a special drive in ICON Bar & Lounge: ‘bring 10 used batteries and get a free pre-selected drink’*,” Baiguera said.

“The challenge of recycling batteries remains a large one for environmentalists, worldwide. Heavy metals and other toxins released by batteries in landfills can seep into the soil and eventually reach the water system,” Baiguera concluded.

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