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Boots Launches New Luxurious Range Of Green Body Care Products (5 June 2008)

Environmentally Friendly Amazon Forest Range Promises Maximum Pampering


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How green is your beauty regimen? Boots, the UK’s number one pharmacy-led health and beauty store, has recently unveiled the exotic Amazon Forest bodycare, a luxurious range of body products that is kind to the environment and promises maximum pampering.

Comprising high-quality ingredients that have been ethically sourced from wild-harvested plants and nuts in the Amazon Forest, the new range of body scrubs, shower gels, bath creams, body butters and handcare are wonderfully nourishing and sumptuous.

Key ingredients which include the moisturising sweet brazil nut oil and aromatic organic vanilla, leaves skin thoroughly hydrated and softened, smelling irresistibly gorgeous.

Rich exotic mango butter obtained from the seed of the tropical mango combined with the gentle moisturising oil of the babassu palm, is aimed at nourishing and softening skin without any greasiness.

The refreshing and fruity oil pressed from the passionflower seeds which nourishes skin whilst the organic cupuacu butter will condition and protect the skin’s natural barrier leaving skin super soft and smelling divine.

Richard Morgan, Managing Director Richard Morgan, Managing Director – Boots, MH Alshaya Co said: “Demonstrating our commitment to the environment, Boots is proud to unveil our latest offering, which is ethically sourced and doesn’t compromise on either quality or efficacy.”

As awareness of global environmental issues increases, the origin of natural ingredients is of crucial importance to any green beauty buff and Boots applies the same criteria in the development of Amazon Forest, ensuring traceability of the whole sourcing process.

Brazil holds one third of the world’s remaining rainforest, and it is a great source of bio-diversity having one of the world’s richest floras. “To maintain this, its resources need to be utilised with care and sympathy for the natural environment. We source our oils and butters from companies who work with local people, and with consideration for the area in which they grow. Fair prices are paid to local people who are trained to harvest nuts, seeds and fruits in the most sustainable way. Community projects such as building schools help improve the quality of life of indigenous tribes. In addition, good are mainly transported by the Amazon’s extensive river networks instead of roads to protect the natural environment,” said Julia Haywood, Boots Natural Ingredient Expert.

So hurry down to Boots and pick up products that allow you to indulge in tropical bliss with a clear environmental conscience.


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