Wendy’s/Arby’s International, Inc., a subsidiary of Wendy’s/Arby’s Group, Inc. (NYSE: WEN), today jointly announced with Al Jammaz Group, the opening of the first international dual-branded Wendy’s® and Arby’s® restaurant in Dubai, United Arab Emirates.
The opening comes 20 months after the formation of Wendy’s/Arby’s Group.
“Reaching this milestone opens the door for more rapid international expansion,” said Roland Smith, President and Chief Executive Officer of Wendy’s/Arby’s Group. “We believe having both of our quality brands under one roof will generate higher sales volumes and better return on investment. This approach will provide our international customers with an outstanding array of signature menu choices -- from Wendy’s made-to-order hamburgers, chicken sandwiches, chili and fresh entrée salads, to Arby’s premium roast beef and flatbread sandwiches, curly fries and other delicious choices.”
Ibrahim Abdulaziz Al Jammaz, Vice President of Al Jammaz Group said: “We are honored to be the first company to open an international dual-branded Wendy’s and Arby’s restaurant. Launching the inaugural restaurant in the UAE is the first step forward in our regional expansion plans. Our aim is to expand in all the Emirates in the next few years. We are already planning for the opening of the Ajman Wendy’s/Arby’s restaurant very soon.”
The dual-branded Wendy’s and Arby’s restaurant is located in the Festival City Mall, in the Festival City area of Dubai. The restaurant features a single counter and menuboard for ordering and a dedicated seating area, as well as bistro-style seating around the perimeter of the restaurant space.
Al Jammaz Group’s first free-standing, dual-branded Wendy’s and Arby’s restaurant is scheduled to open early this summer and will be located in the Emirate of Ajman. The restaurant will feature a pick-up window to serve drive-thru customers.
Significant Growth Opportunity
“We completed comprehensive research last year that shows we have the potential for more than 8,000 restaurants outside of North America,” Smith said. “We are confident that restaurants with combined Wendy’s and Arby’s menus will help us fully capitalize on this significant long-term growth opportunity by providing a compelling business model for prospective franchisees around the world.”
In June 2009, Wendy’s/Arby’s Group reached a 10-year development agreement with Al Jammaz Group to build 135 dual-branded Wendy’s and Arby’s restaurants in portions of the Middle East and North Africa. A revised development schedule calls for the construction of approximately 80 dual-branded restaurants over generally the same time period. The primary difference is the exclusion of the Kingdom of Saudi Arabia in development plans, with an initial focus on development in the United Arab Emirates
All Wendy’s and Arby’s restaurants located outside North America are franchised.