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Dubai Municipality Launches Month-Long Hygiene Campaign
(16 May 2010)

 

Dubai Municipality launched a month-long public awareness campaign titled "Together for Better Health and Safety" aimed at reducing the risk of infections through unhygienic condition and equipment in ladies and gents salons.

"The campaign arose from a need to make the general consumer and salon staff knowledgeable of the dangers of passing on diseases through re-use of un-sterilized equipments and unhygienic conditions in salons," said Eng. Abdullah Rafia, Assistant Director General for General Support Services Sector, who inaugurated the campaign.

He said the campaign will be taken to the public through press and radio inserts as well as a series of promotions in stores of Union Cooperative Society (UCS) across Dubai and selected shopping malls on weekends.

Eng. Redha Hassan Salman, Director of Public Health and Safety Department said that during the campaign the Municipality inspectors will visit barber shops and beauty salons to create awareness among the customers and the staff there.

Salman said the Municipality inspectors conducted 26,000 inspections in the 3,500 ladies and gents salons in the emirate of Dubai last year.

"Out of these inspections, 2006 violations were noticed and all of them were brought to compliance immediately due to the punitive measures taken by the Municipality," he added.

Phillips and Al Ghandi Electronics are supporting the campaign and will help engage the people through an outreach campaign across the UCS outlets, select shopping malls and through its own stalls at the Carrefour Beauty Event throughout the month of May.

Public will be distributed information leaflets and special giveaways from Phillips through the promotions.

"We are happy in taking the lead with Dubai Municipality through this campaign to help educate and instill awareness among the residents of Dubai on the need to adopt safe practices for good grooming and ways to ensure implementation of these best practices," said Vincenzo Ventricelli, Marketing Director, Philips Consumer Lifestyle, Sub-Cluster Middle East and Africa.
 


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