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The REDTAG Group Inaugurates Store Opening At Al Ghurair Mall
(4 November 2010)
REDTAG stylist unveils Winter Colours 2010


The REDTAG Group has opened its ninth store in the UAE at the Al Ghurair Mall in Dubai on Wednesday, 3rd November, 2010. REDTAG has a total of nine stores in UAE comprising of three stores in Dubai, two in Abu Dhabi, one in Al Ain, two in Sharjah and one in Ajman. The REDTAG brand is the real revolution in fashion retail which is focused on offering an affordable range of the latest fashions, accessories and homeware.

Ernest J. Hosking, CEO of the REDTAG Group said, “The opening of yet another REDTAG store in Dubai marks our expansion in the UAE. Shoppers visiting the REDTAG store at Al Ghurair Mall can expect good quality fashion wear at affordable prices as well as our new winter colours and collection 2010”.

REDTAG’s new winter 2010 Collections brings in the latest fashion, colours and styles. The main theme for this winter’s trend is all about Power Dressing. REDTAG takes you back to the 1980’s and to the era of the popular TV series Dynasty and Dallas. Riaan Albertyn, REDTAG stylist said, “We focus our styling towards the 80’s look as well as the colours which were bright and bold. There is a major focus on the shoulder detail. The “Leg of Lamb” sleeves give much more attention to the shoulders which is needed to enhance the “Power Dressing” look. Also, one of the key items to have for winter 2010 is the belted tops. These tops and blouses with a belt in the middle also focus the attention to your shoulders.”

He further commented, “Globally we also find that the fashion focus has been moved more towards “The Power Pant”. Skirts still play a key part in our fashion collections but you will find that the tapered pant is now much more commercially acceptable. In our collections we will introduce to you to the new Treggings. These Treggings should be a key item in your cupboard. Take note of these Treggings as they will become one of the main items in fashion in the future.”

REDTAG’s men and women winter collection 2010 will compliment the dull winter blacks and grays with brighter colours and tones of purple, pink, red, blue, turquoise and teal as well as some burnt orange.

Riaan Albertyn, further said, “Winter 2010 is all about self-expression. It is being you and making a statement. When Giorgio Armani was asked about his winter collections, in one of his statements he said: ‘I think power dressing today is about self-expression rather than uniformity or conformity. It is about having the confidence to express your own identity’. So there has been an 180̊ turnaround from the 1980’s. I think that is a very positive change. So, be bold and be daring and get those key items for your cupboard.”

REDTAG opened its first store in Dubai at India Court - Ibn Battuta Mall early April 2010 and is also located at Union Co-operative Society in Al Wasl, Dubai since August. In Abu Dhabi, REDTAG is located at Al Najda Street and Dalma Mall. In Al Ain at Khalifa bin Zayed Street, In Sharjah at Safeer Mall and Al Qasimiya Street and in Ajman at Ajman Markets Co-operative Society.

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