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Cyber Gear Launches ’Best Practices For Social Media’
(10 March 2011)


Cyber Gear, the leading web design agency in the Middle East has launched a white paper on Social Media Best Practices.

The document provides an insight to the adoption patterns of social media in the fabric of internet domain in the Middle East.

According to Sharad Agarwal, CEO of Cyber Gear, "It is abundantly clear that the internet landscape in the Middle East is being driven by the social media. It is no longer a case of whether or not, anymore, it is imperative that organisations integrate all forms of social media in their internet strategy. The consequences of ignoring it can be irreversible and catastrophic. Because of the speed at which social media enables communication, word of mouth now becomes world of mouth."

The document prepared by Cyber Gear can be requested from

Some interesting facts in the report, include:

Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years).

Facebook added 100 million users in less than 9 months.

iPhone applications hit 1 billion in 9 months.

80% of Twitter usage is outside of Twitter. People update anywhere, anytime, imagine what that means for bad customer experiences?

If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 500 million users)

There are over 200,000,000 Blogs!

People care more about how their social graph ranks products and services than how Google ranks them.

25% of search results for the World’s Top 20 largest brands are links to user-generated content.

In the near future, we will no longer search for products and services they will find us via social media.

About Cyber Gear (

Since 1996, Cyber Gear has been a pre-eminent force in the web design and e-business industry. Cyber Gear provides state-of-the-art web services to multinational, government and local organisations in the Middle East.


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