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Explore The World With Emirates Holidays
(14 March 2011)
A World of Choice 2011-2012 Brochure launch to highlight World Travel Event (29 April – 1 May)


Emirates Holidays, the tour-operating arm of the award-winning Emirates airline, has unveiled its exciting new A World of Choice 2011-2012 brochure.

The brochure offers a wide variety of exciting holiday ideas and suggestions to over 130 destinations in 37 countries from across the globe. It caters to all holiday makers – from adventure seekers to culture and history enthusiasts, from family or honeymoon getaways, to one-of-a-kind luxury train and cruise experiences.

The new brochure also includes details on trips to Amsterdam, Prague, Tokyo and Madrid, following the launch of these new routes by Emirates airline. Customers will be spoilt for choice as the brochure features over 550 hotels and resorts as well as a vast range of tours, excursions and cruises that Emirates Holidays can tailor make for them.

“With every A World of Choice brochure, we aim to reflect current trends and shifts in holiday travel, and of course, further elevate the well-researched, bespoke holiday offerings we are known for,” said Frederic Bardin, Senior Vice President, Emirates Holidays. “We believe that this year’s brochure is one of the most dynamic Emirates Holidays has launched yet; growing our network with the airline’s recently launched destinations, we have further added a new dimension to our offering with luxury train and cruise holidays, and a growing portfolio of boutique hotels. The brochure reaffirms Emirates Holidays’ position in the market by continuing to offer more holidays to more destinations than any other tour operator in the Middle East.”

A three-day travel event and exhibition to mark the launch of the new brochure will be held at the Event Centre, InterContinental Dubai Festival City from 29 April to 1 May 2011. Emirates Holidays World will this year host 38 countries from across Europe, the Americas, Middle East, Africa and Indian Ocean, Asia and Australasia. Catering to both consumers and travel agents, it will provide those looking for holiday inspiration with the ideal opportunity to explore and discuss a range of possible options with representatives and experts from around the world.

Mr Bardin continued, “Although the past two years have seen a marked improvement for the travel industry, people are generally looking for more value for their money when considering holidays now, than they did perhaps during easier times. Through events like Emirates Holidays World which brings alive the brochure, we are in a strong position to meet our customers’ expectations. It’s very encouraging to receive feedback, as we have from last year’s event, and is a strong indication that people are keen to take their holidays again.”

The brochure is now available at Emirates Holidays travel hubs and across its international network of travel agents. There will be a dedicated brochure on Dubai and the Emirates. An Arabic-language brochure for exclusive distribution in the MENA region will also be available, as well as a condensed edition for Russia.


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