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Dubai Internet City Partners With Click 5.0 To Offer Insights On e-Commerce Solutions
(27 June 2011)
Digital Marketing Event Highlights Importance of Online Strategy and Tools to Boost Business Productivity


 

Dubai Internet City, a member of TECOM Investments, is partnering with Click 5.0, a digital marketing event for the Middle East offering insights on e-commerce solutions and its usage.

Hosted at the Arjaan by Rotana in Dubai from 26 - 29 June, the event has brought together high-profile speakers from the digital arena to share their expertise.

During the event, discussions on topics such as ‘A framework for developing e-commerce in your company’, ‘Entering the world of Facebook’ and ‘Reaching and connecting to a wider customer base through mobile applications’ will enable participants to optimally leverage the internet for business.

The event will also enable participants to better use ROI tracking and measurement, understand, and apply strategies for crisis and brand management on social media. The topics additionally cover the effective implementation of mobile marketing.

Majed Al Suwaidi, Director Business Development, Dubai Internet City, said: “At a time where traditional marketing tools are increasingly being replaced by digital platforms, it is important for businesses to have the right guidance that will help them make the best possible use of existing online resources. It is also important that businesses are able to break the clutter of different brands vying for the attention of users.

“Click 5.0 is drawing in-depth technical know-how from leading international experts, helping participants gain an insight into this new medium and maximize the benefits of e-commerce.”

Speakers at the event include industry professionals such as Donald Steel, Chief Communications Adviser, BBC, UK, Yasser Al-Kharobi, Head of Corporate Marketing, Rotana Media Group, Saudi Arabia, and Ashish Panjabi, Chief Operating Officer, Jacky’s Electronics, UAE.

Mohamed Elmi, Conference Director, Click 5.0, said: “Social media plays an extremely important role in the success of businesses owing to its level of penetration. The event aims to educate entrepreneurs on new ways to engage their consumers using multiple digital platforms. The workshops are designed to be interactive and engaging, providing professionals with opportunities to discover new strategies to increase productivity and growth.”

Social media has gained immense momentum in the last few years, making it an extremely powerful channel for business growth. Companies in the Middle East and North Africa region are spending 22 per cent of their annual marketing budget on digital, according to a study conducted by Econsultancy, a leading source of independent advice and insight on digital marketing and e-commerce.

The report further reveals that 58 per cent of companies are planning to increase their digital budgets in 2011. This makes it imperative for businesses to be equipped with knowledge that facilitates the use of social networks and social media and e-commerce activities as a key aspect of their growth.

At the forefront of the region’s ICT industry, Dubai Internet City remains committed to supporting emerging technology trends in the region and continues to play an instrumental role in developing the industry while contributing to Dubai’s drive for creating a knowledge-based economy.

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