Build-A-Bear Workshop Unveils Brand Ambassadors For Gulf States #Dubai - Dubai City Guide
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Build-A-Bear Workshop Unveils Brand Ambassadors For Gulf States
(11 July 2011)
Six Kids From UAE & Bahrain Won The Faces Of Build-A-Bear Workshop Contest!


Build-A-Bear Workshop, the interactive retailer of customized stuffed animals today announced its newly-selected Brand Ambassadors in the Gulf region. These six cute and adorable kids from UAE and Bahrain won the competition organised by Build-A-Bear Workshop as lots of kids vied for stardom. Brand ambassadors of Build-A-Bear Workshop, Gulf States, represent the cultural diversity of this region. The beary exciting search ended after a four weeks’ long contemplation as the judges went through 520 number of entries. The new super stars with their cute smiles and twinkling eyes will enjoy fame as they are featured in the advertisements, brochures, party booklets and signage across the stores. The kiddos enjoyed their exclusive photo shoot and they got to meet the Build-A-Bear Workshop huggable mascot, Bearemy, and make their own furry friends.

The first ever search for Brand Ambassadors by Build-A-Bear Workshop in Gulf States started a month back and received an incredible response from UAE and Bahrain. The children aged four through 15 years were encouraged to tell their favourite activity and submit their photos to win the competition.

Commenting on the competition results, Mr. Zeyad Al Jaidah, Managing Director and CEO, Build-A-Bear Workshop Gulf States said, “We are beary excited with the unbelievable enthusiasm and overwhelming response that we have received for this search of Brand Ambassadors. The liveliness and passion of these six new Build-A-Bear Workshop Ambassadors embodies the spirit and attitude of our brand. We are grateful to the parents who encouraged their kids to participate in this competition and make it a huge success. On behalf of everyone at Build-A-Bear Workshop, I congratulate the winners and welcome them to be a part of this Big Bear Family.”

Adding further he stated, “The Brand Ambassadors represent this region very well as they are from this area and are symbolic of the cultural diversity. They will also help us connect with the local target audience in a better way and will work as an interactive platform.”

Details of the winners:
- Sara Eid
- Shyana Mendis
- Essey Arcega
- Kaessey Sambilay
- Matty Norris
- Andre D’Souza

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