Damas, the Middle East’s leading international jewellery and watch retailer, has today (Wednesday, October 12th, 2011) launched its biggest ever Diwali festival, unveiling 29 new designs from renowned collections, including special one-off designs specially created to celebrate the festival of lights. To enhance the celebration, Damas is offering bumper raffle draws to win 1KG of gold every week for 3 weeks along with free gifts on selected purchases, including 22k gold coins, pearl jewellery sets, a 24k gold foil photo frame and an exclusive jewellery case.
Raj Sahai, Retail Director – Damas, said, “Diwali is more than just a celebration of lights – it is a celebration of happiness, togetherness and prosperity. We are delighted to offer our loyal customers a wonderful selection of Diwali jewellery that blends innovation, style and tradition, with an array of free gifts and prizes to ensure you get the best deals during this special occasion. Damas’ Diwali creations continue to showcase our strength as the region’s leading jeweller and will certainly guarantee that this Diwali will be most special for you and your loved ones.”
For every AED 1,000 spent on purchases in selected Damas outlets, customers will receive a raffle ticket for a 1KG gold bar, drawn weekly for a total of 3 weeks. Furthermore, one gold coin is given for every AED 500 purchase of diamond or pearl jewellery or watches (in multiples); while one gold coin is given for every AED 3,000 purchase of gold jewellery (in multiples).
In addition, purchases of gold jewellery worth AED 5,000 will entitle customers to receive a gold coin and a 24k gold foil photo frame; AED 10,000 spent on gold will entitle customers to 3 gold coins, a 24k gold foil photo frame and an exclusive jewellery case; while purchases of AED 15,000 will entitle customers to receive 5 gold coins, a 24k gold foil photo frame, a jewellery case and a pearl necklace and earring set.
On watches, diamond or pearl jewellery purchases of AED 5,000 customers will receive 10 gold coins and a 24k gold foil photo frame; AED 10,000 purchases will entitle customers to 20 gold coins, a 24k gold foil photo frame and a jewellery case; while purchases of AED 15,000 will entitle customers to receive 30 gold coins, a framed gold image, a jewellery case, and a pearl necklace and earring set.
Damas’ new Diwali offering consists of a large array of jewellery sets embellished with emeralds, rubies, diamonds and pearls set in 18k and 22k yellow and white gold, and designed to meet all tastes and budgets. Damas has also designed bangles from the popular legacy collection, an array of Mystique nose pins set in 22k gold and – for the first time – several new timepieces.
The 2pc Legacy Set reflects the vibrant hues of the multi-faceted Diwali festival, with the 22k gold pendant and earrings featuring rose cut diamonds and tourmaline stones, attracting attention with greens, reds and gold.
The 2pc Ananya Set encompasses a delicate and feminine diamond necklace and earrings with a floral pattern, designed to ensure that whether your celebration is traditional or with a modern twist, the true essence of your unique beauty will shine through.
Diwali would not be complete without a pair of shimmering Anmol Bangles that add more glitter and glamour to your Diwali celebrations. The new designs are truly statement pieces crafted in 22k gold fitted with zircons to maximize your fashionable impact.
The 3pc Harmony Set is the perfect representation of Diwali: timeless, elegant and embodying strong bonds that weave together to form a stunning whole. Crafted in 22k gold, this earring, necklace and bracelet set is the ultimate jewellery for women who want an eye catching reminder of the celebration of prosperity.
Diwali will be extra special with a handcrafted 2pc Legacy Set. The 22k gold necklace/pendant and earrings are adorned with hanging rubies and is handcrafted to provide a distinctive look to your festival outfit, making every Diwali outing a special occasion.
Damas’ new 2pc Rangoli set is designed to help you attract good fortune and bring alive the immortal sparkle of Diwali in your celebrations. Available in 22k yellow gold adorned with precious stones including rubies and emeralds, this elegant necklace and earrings set in gold, reds and greens is the most stylish accessory this season.
A stylish reproduction of classic Victorian jewellery, the 2pc Rose Cut ‘Mira’ Jewellery set draws inspirations from the original designs that once adorned the necklines of high royalty. Available in 18k gold and 925 silver, featuring rose cut and single cut diamonds, this jewellery will ensure that Diwali will never be so grand.
Light up your Diwali with Damas’ Diwali collection. The collection and promotion is now available in selected Damas stores across the UAE. For more information, visit: www.damasjewellery.com .