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Liberty Group Opens Advanced Transportation & Service Hub In Dubai Investments Park
(29 February 2012)
AED 75 Million Complex Houses New Headquarters Of Budget Rent A Car And Prime Limousine, Alongside A Multi-brand Service Centre


Liberty Investment Company has opened a new, advanced transportation and service hub in Dubai Investments Park, housing the new headquarters of its member companies Budget Rent A Car and Prime Limousine, and a multi-brand hi-tech service centre.

The AED 75 million facility, spread over an area of 200,000 square feet, was inaugurated by Sheikh Khalid Bin Abdul Aziz Al Qasimi, Chairman of Liberty Investment Company, the holding company of the Liberty Group, as part of ambitious expansion plans to offer integrated transportation and service facilities under one roof.

“The launch of this massive facility is an expression of our confidence in the UAE market, which has started witnessing a strong turnaround. As pioneers in the UAE car rental, luxury transportation and automotive sectors, Liberty Group has leveraged its 37-year experience to set up a one-of-its-kind facility that will stand out as a new beacon of hi-tech service and excellent customer care,” said Sheikh Khalid.

The new complex at DIP will house three distinct operations. Firstly, the new headquarters of Budget Rent A Car, one of the fastest growing, award-winning vehicle rental companies in the country, will enable it to raise the bar on service and customer care due to proximity to the integrated multi-brand service centre and a state-of-the-art call centre which has been moved to the new headquarters.

Secondly, Prime Limousine, a chauffeured bespoke transportation service of exceptional standards, through its new headquarters in DIP, will be able to leverage the strategic location, to better serve its growing clientèle, which includes high-end corporate customers, such as Etihad airways and Air Berlin.

Finally, the multi-brand Liberty Service Center, which is directly managed by Budget Rent A Car and Prime Limousine, is a new-concept, vehicle service and maintenance facility, equipped with advanced diagnostic and repair equipment. It provides service and maintenance for all types of vehicles – from small saloons, luxury sedans, limousines, 4x4s, vans and commercial vehicles to buses and coaches of all makes and sizes.

“Liberty Group has distinguished itself as a leading player in the transportation and automotive service sector for over 37 years,” added Sheikh Khalid. “The new integrated facility at DIP leverages the expertise of our highly competent teams to serve corporate and retail customers area under one roof with the highest degree of efficiency. This new hub complements the ongoing expansion of the Budget Rent A Car and Prime Limousine networks across the country.”

The new location in DIP will enable Budget and Prime Limousine to manage their large fleet of over 5,000 vehicles on a single site as well as benefit from the strategic location that provides easy access to all areas of the UAE, and Abu Dhabi in particular.

The Liberty Service Center at DIP will operate 24x7, round the year. Apart from servicing the Budget Rent A Car and Prime Limousine fleet, the facility has significant surplus capacity to serve other retail and corporate clients in the new Dubai area, due to its proximity to upcoming mega projects, including Dubai Industrial City and Dubai World Central incorporating Dubai Logistics City and Al Maktoum International Airport.


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