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Mashreq launches ’have it all’ Platinum Elite Credit Card
(16 May 2012)

 

Mashreq, one of the UAE’s financial institutions announced a top-of-the-range credit card tailored to meet the lifestyle aspirations and requirements of affluent customers in the UAE.

 

The Mashreq Platinum Elite Credit Card is an exclusive product offering that is tailor-made to cater to the growing needs and preferences to complement the lifestyle of the elite consumer base.

Globally regarded as one of the fastest growing, sophisticated, futuristic countries, UAE offers a platform to enjoy a cosmopolitan way of life and Mashreq’s Platinum Elite is a true interpretation. The newly launched card is a true reflection of attaining everything that is luxurious in just one proposition.

Speaking at the launch press conference, Farhad Irani, Head of Retail Banking Group at Mashreq commented, "The Platinum Elite credit card bundles all of the additional benefits any affluent consumer could want into a single card. We are very proud to offer a gamut of lifestyle benefits encompassed in one card targeted at the growing affluent segment. Platinum Elite enables them to have it all on a single, power-packed card."

The new Platinum Elite Credit Card is an enhanced version of the current Platinum Credit Card, and will offer its members a myriad of services and benefits unlike any other product in the UAE.

Specifically designed for customers who are constantly on the lookout for consistent and high quality services and variety, the Platinum Elite Credit Card offers unmatched benefits such as golf discounts of up to 50%, access to over 600 lounges worldwide, dining privileges at over 400 outlets in the UAE, up to 40% discount across health check-ups and access to the widest network of health clubs. In addition, customers will also earn 4 Salaam points for every dirham of retail spend in the UAE and 5 Salaam points on every dirham spent internationally.

Nimish Dwivedi, Head of Payments at Mashreq said, "This new product is targeted at the growing affluent segment of customers constantly seeking premium privileges and rewards and will provide cardholders with an overall experience and a number of lifestyle benefits. Today, we are proud to present a card that has all the right elements that is designed for the elite, designed for those who enjoy individuality and most of all will fulfill their needs. The Mashreq Platinum Elite is more than just a credit card, it’s a lifestyle."

The Card will be offered in two variants; MasterCard and Visa variants.

Marcello Baricordi, General Manager UAE, Visa Middle East said, "We are delighted to partner with Mashreq once again, to launch their exclusive Visa Platinum Elite Credit Card. We are constantly working with our valued clients to launch relevant and innovative new products to meet their growing customer needs. This card comes with a wide range of features and aimed at serving the discerning customers of Mashreq and to meet the lifestyle needs of our Premium cardholders."

"The Platinum Elite MasterCard Credit Card peaks the long standing relationship with Mashreq and showcases how MasterCard works with customer banks to develop bespoke rewarding payment solutions that deliver real value for cardholders and enhance the quality of their lifestyle," said Eyad Al-Kourdi, Senior Business Leader, Vice President, Country Manager, UAE, MasterCard Worldwide.


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