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DTCM Promotes Dubai As A Favorite Destination
(26 June 2012)


The Dubai Department of Tourism and Commerce Marketing (DTCM) has successfully participated in the International Luxury Travel Market (ILTM) in the Chinese city of Shanghai.

This was the sixth successive year participation of DTCM in the ILTM Asia will this year took place at the Shanghai Exhibition Centre (SEC) in the first week of June.

The Dubai Stand measured 138 square metres and had 25 co-participants representing hotels and tourism companies in addition to the General Directorate of Residency and Foreigners Affairs (GDRFA-Dubai).

ILTM Asia brings together the world’s most sought after destinations, ultra-luxurious accommodation, elite transportation and unique travel experiences, showcased for the most discerning Asian luxury travel buyer. The by invitation only event offers luxury travel providers the opportunity to reach Asia Pacific’s VIP Buyers through its unrivalled Pre-Scheduled and Online Diary Appointment programme of one-to-one meetings and extensive networking opportunities.

The DTCM officials said more than 40 meetings were conducted with the 470 representatives of various companies and organizations as part of the networking, marketing and promotional measures.

Mohammed Al Muhairi, Head of Australia and Asia region at DTCM’s Overseas Promotion and Inward Missions Department, said a workshop was conducted for the tour operators to create awareness about Dubai and its varied tourism services for business and leisure travelers.

As many as 16 companies from Dubai participated in the workshop which was attended by representatives from 110 tourism companies from China’s various regions. A raffle draw was also conducted for a free holiday package for one of the participants.

The GDRFA-Dubai representative, Capt. Abdul Salam Al Sharif, provided information to the Dubai Stand visitors about the visa facilities for tourists and others in addition to various online services offered to the visitors of Dubai.

The number of Chinese tourists to Dubai in 2011 increased by 27% and reached 193,791 when compared with 2010 figures.

According to a recent report by the Telegraph’s destination expert Lara Dunston, for many visitors to Dubai, the main reason to visit the city is to shop, and shopping is arguably a favorite occupation of its inhabitants; partly because the shopping is so good, and partly because, in a country where the weather is sweltering most of the year, air-conditioned shopping malls have become - like traditional town squares - a wonderful place to socialize.

There are few shopping "streets" in Dubai, and when there are - Jumeirah Beach Road and Sheikh Zayed Road - they are not the kind of roads you’d stroll because distances between interesting shops (Jumeirah Beach Road) and malls (Sheikh Zayed Road) are too great, the report says.


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