Cyber Gear and IIR Middle East Sign Strategic Online Marketing Agreement #Dubai - Dubai City Guide
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Cyber Gear and IIR Middle East Sign Strategic Online Marketing Agreement
(26 August 2012)


Cyber Gear and IIR Middle East have entered into a strategic marketing relationship. Cyber Gear will be promoting several IIR training events and high profile conferences through its regional portals –,, and

According to Priyanka Ravindran of IIR, “We are delighted to partner with Cyber Gear to promote our events online. We will be using a mix of banner and direct e-mail campaigns to reach our target audience and spread awareness in the region about our diversified portfolio of training programmes and conferences”

Sharad Agarwal, CEO of Cyber Gear stated, “We are pleased to associate ourselves with IIR and work together in promoting best practices in the business events industry in the Middle East. Our relationship with IIR is now over 15 years and we hope to continue to build on this over time.”

About IIR
The Institute for International Research (IIR) is part of Informa plc, the leading international provider of specialist information and services for the academic and scientific, professional and commercial business communities. Informa has more than 150 offices in more than 40 countries, employs over 9,000 staff globally and is the largest publicly owned organiser of conferences and courses in the world with an output of over 10,000 events annually.

For more than 35 years IIR has been the leader in facilitating business knowledge and skills delivered through cutting edge conferences, training programmes and industry led exhibitions. Operating in the Middle East since 1993, IIR ME is the leading event organiser regionally. Visit for more info.

About Cyber Gear

Since 1996, Cyber Gear has been a pre-eminent force in the web design and e-business industry. Positioned as an industry leader, Cyber Gear provides a range of internet technology solutions to a large number of multinational and local organisations in the Middle East.

Cyber Gear clients include Total Middle East, Hyatt Hotels, GEMS Education, Abu Dhabi National Hotels, Etisalat, Burger King ME, Applebees Middle East, Mubadala Healthcare, Mega Mall, Farnek Avireal, Cisco and Emirates Leisure and Retail.

For more information, contact:
Sharad Agarwal
Cyber Gear LLC
Tel: +9714 3312627

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