Damas, the Middle East’s leading jewellery and watch retailer, has today (October 15th, 2012) launched its biggest ever Diwali festival, unveiling more than 40 specially-crafted jewellery designs, and an exciting campaign starring their new brand ambassador, Bollywood starlet Esha Gupta.
To celebrate the festival of lights, Damas is offering two raffle draws throughout the campaign, the first of which offers customers the chance to win one of three Mercedes GLK 300 4M series cars. The second raffle offers customers the chance to win one of two Ten Tola (TT) gold bars, for a total of five grand prize winners.
Rajesh Govindan, UAE Sales Manager – Damas, said, “This is our biggest Diwali campaign in 105 years; we are offering our widest selection of new designs and the largest promotion in our history. We are also excited to have the stunning Esha Gupta with her trademark celebrity looks as the face of our campaign. This Diwali, customers can benefit from the most beautiful jewellery of the highest quality that Damas is renowned for, and have the chance to win fantastic prizes. We want our customers to illuminate with our exquisite designs of gold, diamonds and gemstones.”
“As an added incentive, Damas has also recently announced a new gold exchange offer, whereby customers can exchange gold jewellery (from any retailer) for new gold or diamond Damas jewellery, with zero deduction on the prevailing gold rate,” he added.
For every AED 1,000 spent on gold and/or diamond jewellery purchases in selected Damas outlets during Diwali, customers will receive a raffle ticket (in multiples) for one of three Mercedes cars. Furthermore, one raffle ticket for one of two “ten tola” gold bars is given for every AED 500 purchase of diamond or pearl jewellery or watches (in multiples) will also be issued. In addition, free gifts of 22k gold coins, 22k gold pendant chains, ladies watches and his-and-hers watch sets will also be distributed with selected purchases of gold or diamond jewellery.
Damas’ new Diwali designs are adapted from Damas’ most popular collection and are categorized into five main themes: Legacy, Anyana, Gehna, Harmony and Mira. Each theme has its own unique feel and style, giving customers a wide array of choices, and appealing to different tastes and preferences. The collection is designed to meet all tastes and budgets. Damas’ new Diwali offerings consists of a large selection of jewellery sets embellished with emeralds, rubies, diamonds and pearls set in 18k and 22k yellow and white gold. Damas has also designed bangles from the popular Anmol, Legacy, Gehna and Mira collections, as well belts and armlets set in 22k gold from the Legacy collection.
The 2pc Legacy Sets reflect the vibrant hues of the festival of lights, with the 22k gold pendant and earrings featuring rose cut diamonds and tourmaline stones, attracting attention with greens, reds and gold.
The 2pc Ananya Set encompasses a delicate and feminine diamond necklace and earrings with a floral pattern, designed to ensure that whether your celebration is traditional or with a modern twist, the true essence of your unique beauty will shine through.
The 2pc Gehna set is designed to make the wearer stand out in a crowd. With most of the pieces having a large bold pendent as a centrepiece, the eye-catching style incorporates various colored stones and a range of interesting textures.
Diwali would not be complete without a pair of shimmering Anmol Bangles that add more glamour to your Diwali celebrations. The new designs are truly statement pieces crafted in 22k gold to maximize your fashionable impact.
The 2pc Harmony Set is an embodiment of Italian design meets Indian heritage. Crafted in 22k gold, this earring, and necklace set is the ultimate jewellery for women who want an eye catching reminder of the celebration of prosperity.
A stylish reproduction of classic Victorian jewellery, the 2pc Mira set, which is one of the best selling sets, draws inspirations from the original designs that once adorned the necklines of high royalty. Available in 18k gold and sterling silver, featuring rose cut and single cut diamonds, this jewellery will ensure that Diwali will never be so grand.
Esha Gupta, who has been announced as the brand ambassador for the campaign, is a 23 year old Delhi born former beauty queen, and model-turned-actress known for her roles in popular Bollywood films such as Jannat 2, and Raaz 3D.
Shine on this Diwali with Damas. The collection and promotion is now available in selected Damas stores across the GCC region. For more information, visit: www.damasjewellery.com or call +9714 4270336.