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Fresh Produce And Plant Industries Find Haven In Dubai As Hub
(18 November 2012)
Back-to-back exhibitions of WOP Dubai International Perishables Expo Middle East and IPM Dubai International Plants Expo Middle East are the only dedicated trade shows for fresh produce and horticulture in the Middle East set to take place on 19-21 November 2012 at the Dubai World Trade Center


Experts in perishable goods and plants are set to gather in Dubai for this year’s edition of WOP Dubai International Perishables Expo Middle East and IPM Dubai International Plants Expo Middle East on November 19-21, 2012 at its new home Dubai World Trade Center to exchange the latest information covering key trends and developments for both industries. The events provide platform for professionals to exchange best practices, network and create business.

Both events have positioned the Middle East, with Dubai as hub, as a fast-growing market for quality fresh fruit and vegetables and plant industry. Based on data between 2008 and 2010, Dubai has seen a 16 per cent increase in fresh fruit imports and a 20 per cent growth in fresh vegetables imports. In 2010, Dubai imported almost 1.7 billion kgs of fruit and vegetables valued at nearly AED 5.3 billion. With its strategic position, Dubai has been the centre for re-export for key markets such as Saudi Arabia, Kuwait, Qatar, Oman and Bahrain.

Evidenced by the trade shows importance to industry professionals from around the globe, this year’s WOP Dubai International Perishables Expo Middle East exhibition has seen an increase of 15 per cent in rented space versus last year. There are more than 155 companies from 18 countries confirmed to participate in the exhibition.

Horticultural show IPM Dubai International Plant Expo, which pools together plant industry professionals, registered 102 companies from 13 countries to participate in the exhibition. The international show is taking place under the patronage of H.H. Sheikh Ahmed Bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority and Chairman of Dubai Airports Company and is supported by the UAE Ministry of Environment and Water.

Tarek Sibai, project manager of plantefair, the organiser for both WOP Dubai and IPM Dubai, said: “The confidence in Dubai as a major hub for fresh produce and horticulture industries is growing from strength to strength. Thanks to Dubai’s strategic location, advanced infrastructure and favourable business environment, both industries are thriving and gaining more prominence. In fact, we are anticipating a 20 per cent increase for each show in terms of trade visitors. We thank both Dubai Municipality and Dubai Airports, for WOP Dubai and IPM Dubai, respectively, for their continued support in bringing together a show where industry experts can all meet and share learning.”

Along with the trade exhibits, the Eurofruit Congress Middle East, organised by Eurofruit Magazine in cooperation with WOP Dubai, will be held on 17-18 November 2012, focusing on changing dynamics in the Gulf, projection for the industry for the next five years and innovations.

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