New research has found that 1 in 4 people in the UAE would like to adopt a more well balanced lifestyle owing to growing health concerns however need more encouragement and education to start making a change.
According to research conducted by OSN, the leading pay-TV network in the Middle East and North Africa, when it came to health matters 25 percent of respondents are concerned about cancer and 12 percent about diabetes. Despite these concerns, only six percent are engaging in exercise, a worrying figure given that 73 percent of adult women and 66 percent of men are overweight or obese in the UAE, placing the country in the top five worldwide in the obesity stakes¹. Reports also suggest that lack of adequate physically activity and cultural habits lead to serious health issues such as obesity, a major factor in developing diabetes².
“Based on our research findings, OSN has vowed to help address consumers health needs by launching a new long-term well-being initiative that encourages people to adopt a well balanced lifestyle, contributing positively to their lives,” said Hamad Malik, Chief Marketing Officer at OSN.
“OSN has a brilliant brand platform that captivates the imagination, while also delivering an effective message. Our channel network gives us direct access to thousands of families across the region and with 76 per cent of people believing TV is a primary provider of information, it’s only fitting that OSN helps in supporting its viewers. 91 per cent of people believe well-being starts with increased physical activity, however the research found only 6 per cent are exercising and only 23 per cent participated in sports, so our aim is to provide encouragement and awareness about how to increase and sustain an active and healthy lifestyle by making simple day to day changes,” he added.
OSN’s long-term well-being initiative will be launched and rolled out across the region in the next few weeks and will help encourage viewers to lead a less sedentary lifestyle and in turn help combat the onset of serious health issues.