BMW has reaffirmed its premium leadership status by being selected by the Dubai Airports management to provide a fleet of its luxurious flagship 7 Series models for the new Al Majlis, VIP passenger service.
As the official automotive partner, BMW will provide 150 chauffeur-driven 7 Series vehicles over a three year period. The vehicles will be used to accommodate the transportation needs of all VIP passengers travelling between the aircraft and Dubai Airports’ new facility at Dubai International Airport Terminal 3, reiterating BMW’s position as the leading choice of vehicles for elite VIP services.
Al Majlis is an exclusive VIP service that handles all travel formalities for commercial and private flights, including check in and immigration, at a VIP facility separate from the public terminals. In October 2012, it was relocated to Dubai International’s Terminal 3, providing better connection times for passengers. It was given a fresh and modernised look while retaining all the comfort and service levels that customers have come to expect from Al Majlis. It can also accommodate big groups with three large lounges in additional to six smaller, more intimate lounges spaces.
"Al Majlis has always prided itself on the exclusive service we offer our valued customers. With the opening of the new Al Majlis in Terminal 3, we have refined our service even further and BMW and AGMC are ideal partners in enhancing that bespoke service with the introduction of the sophisticated new BMW 7 Series to our Al Majlis fleet," said His Highness Sheikh Ahmed bin Saeed Al Maktoum, chairman of Dubai Airports.
Commenting on BMW’s partnership with Dubai Airport, Mr. Stathis I Stathis, Managing Director of AGMC, the BMW Group Importer for Dubai, Sharjah and the Northern Emirates, said: "Al Majlis serves VIPs from around the world. It is therefore the perfect match for the new BMW 7 Series, a vehicle that embodies exclusivity, status, performance and pioneering innovation. Together with the BMW Group, AGMC feels extremely honoured to be appointed its official car partner and to have the opportunity to provide Dubai Airports’ VIP guests with the ultimate in sheer driving pleasure."
The superiority of the company’s flagship BMW 7 Series exemplifies the elegant and dynamic character of the BMW brand. The vehicle’s advanced design features, including its outstanding profile and refined elegance, befit any occasion of state. High quality craftsmanship combined with high quality materials in the interior give an even more exclusive and sophisticated appearance, positioning BMW as the perfect partner for an elite operation such as the Al Majlis.
"BMW vehicles are continuously selected as the vehicle of choice by many corporations, companies and governments across the world, including the UAE. This part of our business has grown substantially in the past few years, and we look forward to expanding it further through partnerships with government, corporations and international events," added Stathis.