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This DSF, Burjuman Brings Out The Smart Shopper In You
(13 January 2013)


There is no other perfect time to step into the malls and shop till you drop than during the annual Dubai Shopping Festival, as there are countless items that are available at huge discounts and the best deals.

This DSF, BurJuman, the iconic shopping mall at the heart of Bur Dubai, is a must-visit destination for smart shoppers. Its proximity to the BurJuman station of Dubai Metro makes it an easy and convenient stop for shopping. BurJuman is buzzing with amazing promotions for its visitors, who can choose from a variety of internationally renowned outlets offering a wide range of merchandise from clothing, footwear, cosmetics, jewellery, watches to electronics, home furnishing, electronics and books.

High street fashion has been more affordable at the onset of DSF in BurJuman, allowing brands such as Zara, Promod, Mango, Lacoste, Kenneth Cole, to name a few, to offer almost 75% discount to its shoppers. Men can buy branded shirts at AED 90 and ties at AED 75 in Kenneth Cole while women can purchase a stylish ensemble from Zara for only AED 200. Children’s wear is also offered in discounts where a whole new outfit would only cost less than AED 150.

Known as a haven for haute couture in Dubai, BurJuman has a long list of high fashion brands in its roster. The one-stop shop for every smart shopper this DSF is Saks Fifth Avenue. Offering 30-60% discount, the world-renowned department store provides immense slashing in its clothing, cosmetics and footwear collections. Avail a Dolce & Gabbana suit or a Marc Jacobs bag, with a pair of Prada shoes - all of it with 60% off of its original price. Then, add some perfumes by Nina Ricci or Estee Lauder make-up, and you’re set with additional freebies.

Lifestyle items such as jewellery and watches are also on offer at breathtaking discounts in BurJuman. This DSF, Rivoli Group brings back its successful “Half-Back” promotion where buyers who spend AED 500 or more will get 50% back as gift vouchers. With minimum spending of AED 500 at Rivoli stores including Rivoli Prestige, Rivoli, Rivoli Arcade, Rivoli Eyezone and Hour Choice, shoppers get 50% of the purchase value back immediately in the form of gift vouchers that can be used to make your next purchase at any of these participating Rivoli stores. With this, shoppers can avail two luxury Swiss watch brands such as Omega, Longines, Jaeger-LeCoultre for almost the price of one. The shop has a vast choice and even fashion brands such as Gucci, Calvin Klein, Giorgio Armani and the likes are up for grabs.

Siblings Mrudvi and Shreya Bakshit, Indians based in Dubai, said:

“We have been in Dubai for a long time, and we do not miss the sales and discounts during DSF. We enjoy shopping during DSF because we get to buy the best items, best brands at their best prices. What else can beat that?”

Not only residents enjoy shopping in Dubai this DSF but tourists are also roaming BurJuman, taking delight in shopping. Lin Lin, a visiting tourist from China, said: “I have seen many malls in Dubai already but I like BurJuman because it has the brands I want. Shopping is great this time because of the offers. I cannot believe the half-back promotion I got from buying watches. It is definitely one of the best discounts I’ve had in shopping.” 

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