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Burj Al Arab Ushers In The Year Of The Snake
(20 January 2013)
Chinese New Year celebrations will continue for seven days in the world’s most luxurious hotel


 

Burj Al Arab is expecting a peak in Chinese visitors for Chinese New Year, starting from 10 February 2013.

In the last three years, the ease of securing UAE visas has helped attract a record number of Chinese tourists and businesspeople to the UAE and many have made Burj Al Arab their prime destination. Contributing to this success, the hotel’s authentic Far East Asian dining destination, Junsui, is drawing on the expertise of Chef Foong to create a week-long, celebratory experience for the Year of the Snake.

“Chinese visitors are among the top three fastest-growing guest segments for Burj Al Arab. Our experience in meeting the needs of these guests, as well as the insight of our Chinese colleagues, has enabled the hotel to create memorable offerings and celebratory moments for occasions such as Chinese New Year,” said Heinrich Morio, General Manager for Burj Al Arab. ”For Chinese travellers coming to Dubai, Burj Al Arab has become a must-visit destination and the place to celebrate the most significant occasions.”

To launch its Chinese New Year celebrations, Burj Al Arab will project a massive red calligraphic serpent artwork on the sail-shaped exterior to welcome the Year of the Snake.

On the evening of 10 February, the hotel will host Chinese dignitaries and their families to witness the traditional lighting of the lion’s eyes to initiate a series of traditional lion dances. To the accompaniment of the Chinese zither music, Chinese delicacies hand-selected by Chef Foong will be served from live cooking stations, while children’s Chinese craft activities will entertain the youngest guests. The celebrations will continue for one week in Junsui, with traditional dishes including Fa Gao (Chinese-style cupcakes) and Nian Gao (new year cake) served alongside Dim Sum and Peking Duck.


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