DUBAL Sponsors Omega Dubai Desert Classic For 22nd Year #Dubai - Dubai City Guide
Guest Posts, Link Building, SEO, Pay-Per-Click campaigns
Advanced Search
Hong Kong Lifestyle Expo in Dubai
Download our Media Kit




Home / News /

DUBAL Sponsors Omega Dubai Desert Classic For 22nd Year
(21 January 2013)
The Gulf’s largest aluminium producer has sponsored the event since 1992, providing a solid foundation for future growth with associated economic benefits for Dubai


For Dubai Aluminium (“DUBAL”) – the entirely state-owned enterprise that owns and operates the world’s largest single-site primary aluminium smelters that uses pre-baked anodes – the 2013 Omega Dubai Desert Classic Golf Tournament (“the Omega DDC”) marks the 22nd year that the company has been a major sponsor of the event, which celebrates its 25th anniversary in 2014. Since DUBAL’s inaugural sponsorship of the Omega DDC in 1992, the company’s financial and other support has enabled the tournament to evolve from a relatively unknown into a world-class event that attracts the top golfers from all corners of the globe.

“Thanks to DUBAL’s involvement, the Omega DDC is today one of the best-known golf tournaments in the world,” says Khalid Buhumaid (Vice President: Corporate Relations & International Affairs). “The high standards of the competition have drawn the likes of the world’s leading golfers in their time such as Tiger Woods, Ernie Els and Lee Westwood – great sportsmen, who enjoyed visiting Dubai to play in the tournament. Their participation in the Omega DDC attracts the interest of the sporting community around the globe, thus focusing international attention on our city and the Emirates. Moreover, the Omega DDC also draws large volumes of sports tourism, which has measurable spin-off benefits for our national economy both during the event and through longer-term business relationships.”

The allied social and economic development of Dubai is the primary objective behind DUBAL’s involvement in the event. “DUBAL has, since its inception, been committed to investing in the growth of Dubai into a global player,” continues Buhumaid. “Over the years, our company has not only contributed substantially to the economy both directly and indirectly, but we have also actively supported community-based initiatives that fulfil the broader goals of the Dubai government – especially in the education and career growth of UAE Nationals; and high-profile sporting events that position Dubai firmly on the world stage.”

Importantly, DUBAL leverages its sponsorship of the Omega DDC to build excellence-based partnership-type relationships with its key stakeholders. “Every year, we invite our customers from across the world to Dubai, to attend the Omega DDC. We then make the most of the opportunity by holding meetings with our customers and representatives, using these forums to share our forward strategies and seek valuable input so as to continually improve our product and service quality standards,” adds Buhumaid. “We also invite our local suppliers, bankers and other local business associates to the event, as a gesture of our appreciation for these business partnerships. In addition to the Omega DDC, a comprehensive social programme is offered to our guests, providing ample opportunity to experience our traditional Arabian hospitality.”

Acknowledged as the industrial flagship of the UAE, DUBAL was established in 1979. Today, the company’s Jebel Ali complex has the capacity to produce more than one million metric tonnes of molten metal per year. The company also owns 50 per cent of Emirates Aluminium (“EMAL”) in Al Taweelah, Abu Dhabi, where EMAL Phase I (780,000 metric tonnes in 2012) has been fully operational since the beginning of 2011 and where construction of EMAL Phase II, which will increase EMAL’s total production capacity to 1.3 million tonnes per year, began mid-2011. In addition, DUBAL holds shares in several upstream development projects in Brazil, Republic of Guinea and Cameroon.

“The world-class stature of the Omega DDC is a natural fit with the world-class standing of DUBAL,” concludes Buhumaid. “More importantly, the effective co-promotion of both our company and our country is a lasting legacy: DUBAL’s investment in the tournament for the past 22 years the created an enduring foundation upon which the Omega DDC can continue to build for many more years to come.”

Download the Dubai City Guide iPhone mobile app

DubaiCityGuide.com is owned and managed by Cyber Gear

  All fields are mandatory
Your Name
Your Comments
 Max 250 characters - Word Count :
Image Verification
Change Image

email print

Sponsored By : PressReleaseNetwork.com           Sponsored Opportunities


Daily Guide


Hotels hotels Check out Hotels in Dubai
Shopping shopping A complete Mall & Store Guide
Dining dining Eating out at the coolest spots
Sightseeing sightseeing Things to see & do
DCG Recommends dcg recommends Best of the best in Entertainment
News Alerts
News Alerts
Stay ahead with dubai news
dcg mobile
dcg Mobile
With you wherever you go
rss feed
RSS Feeds
Get the latest
dubai blog
Dubai Blog
Your space, your voice
DCG at a glance