Barclays forms strategic alliance with the ELS Club at Dubai Sports City #Dubai - Dubai City Guide
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Barclays forms strategic alliance with the ELS Club at Dubai Sports City
(29 January 2013)


Barclays announced its strategic alliance with The Els Club, Dubai Sports City, the first golf course in the Middle East designed by US Open Champion Ernie Els.

Through this partnership, Premier Banking customers at Barclays can take advantage of numerous benefits and complimentary services at the golf Els Club by using their Premier debit or credit cards. Clients can avail of these facilities at any time during the week including weekends and the offer is valid until December 31, 2013.

The association will offer Premier Banking customers choice and value by allowing up to six complimentary rounds of golf each month along with a guest. The players can avail 20% discounts at restaurants and merchandise purchased at the golf stores along with 10% discount on hardware using either their Premier debit or credit card for purchases. Furthermore, Premier Banking customers are provided with an option of preferred green fees for up to three guests at courtesy fees of AED 495/- until April 2013 and AED 385/- between May 2013 - September 2013.

Venkatesh Srikantan, Head of UAE Retail & Business Banking, Barclays, said: "We are happy to enter into a strategic alliance with The Els Club and offer our Premier Banking customers the opportunity to enjoy the extraordinary experience at this unique golf course. At Barclays we strive to provide our customers with more value and continuously seek to surpass their expectations. Our offering is designed in line with the organizations customer-centric approach, introducing several unique features that enhance customization and convenience. We believe that this will bring back the customer involvement in a category, which has become increasingly commoditized."

Chris Brown, General Manager of the Els Club, said, "We are very excited to enter into a strategic partnership with one of the world’s leading financial institutions, Barclays. We have extensive expertise in servicing high profile clients and will ensure that Barclays Premier Banking customers have a memorable and unique experience at our state of the art club."

The unique offering provided by Barclays for Premier Banking customers adds to the list of the market-leading proposition which includes:

• Unlimited free ATM cash withdrawals anywhere in the world on Barclays and non-Barclays ATMs
• Free for life Visa Infinite credit card
• 10 % cash back on all dining spends in the UAE
• Preferential rates on products and services
• Unlimited free funds transfer locally and globally when done online

Premier clients also enjoy priority pass to 600 lounges globally with chauffeur services to and from Dubai and Abu Dhabi airports. Premier banking also offers an unparalleled personalised banking service with a dedicated Relationship Manager and access to a gamut of rewarding benefits such as complimentary life insurance cover, free remittances, interest on account, no minimum balance, annual fee waiver on credit cards and a host of other rewards and benefits.

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