Emirates National Oil Company (ENOC) recorded robust growth in sales during the Dubai Shopping Festival 2013, with its convenience stores, ZOOM, reporting a sales growth of over 11 percent. ENOC also recorded the impressive record of 28 winners of the daily Nissan car draws out of a total of 31 winners obtaining their raffle tickets through purchases at ZOOM outlets.
Highlighting the concerted efforts of the sales team in encouraging customers to take part in the DSF sales bargains and raffle draws, ENOC surpassed its sales revenue targets set for the region’s largest shopping and entertainment extravaganza. Significantly, the company achieved a growth of 18 percent in the sale of the Infiniti Grand Draw raffle tickets.
Burhan Al Hashemi, ENOC Retail Managing Director said: “As a strategic partner of the Dubai Events & Promotions Establishment, we have been associating with DSF, Dubai Summer Surprises and Eid in Dubai celebrations regularly. As a founding partner of DSF, the festival is special to us, and we offer our customers not only festive bargains on their purchase of non-oil products, but also provide them the opportunity to win big, thus changing their lives for the better. This year, we achieved strong sales growth reiterating the strength of Dubai’s economy. We will continue to partner in initiatives that position Dubai as the region’s retail, tourism and lifestyle hub.”
The DSF promotions were held across all ENOC and EPPCO service stations in Dubai as well as in ZOOM stores in Dubai Metro stations and at ZOOM Market. Customers had a chance to win one Nissan vehicle a day for 31 days upon every purchase worth AED 20. In the Metro, customers got one ticket for every AED 20 and another ticket for spending AED 30.
The Nissan draws provided the opportunity to win one of 12 Nissan models -- Micra Hatchback, Sunny Sedan, Maxima, Qashqai, Murano, Patrol, Juke, Altima, 370Z, Xterra, Pathfinder and Armada – everyday. With special du, etisalat and Salik packs, customers also could get Nissan Daily Draw Coupons apart from vouchers from McDonald’s, Burger King, Texas Chicken, Hardee’s, Dunkin Donuts, Krispy Kreme, ChicKing, Lemongrass, Pronto and Tasjeel, at a discount value worth over AED 100.
For the grand draw, each raffle ticket was sold at AED 200 at ENOC and EPPCO sites, Metro ZOOM, ZOOM Market, Global Village, shopping malls and main streets of Dubai, providing an opportunity to win a daily prize package of an Infiniti JX35, an Infiniti G25 and AED 100,000 in cash.
ENOC supports various initiatives aimed at strengthening the retail and tourism sectors of Dubai.