The Priority Banking arm of Emirates NBD, a leading bank in the region, organised recently a full day of activities at the exclusive ‘Porsche World Road Show’ event for its customers. The move is in line with the bank’s commitment to provide its customers with value-added services, as well as bring an exclusive experience for its speed enthusiast customers.
Held on February 4, 2013 at the Dubai Autodrome, 40 priority banking customers had the unique opportunity to feel the thrill of driving 20 different models of Porsche cars. On the occasion, a professional team of engineers and instructors provided valuable insights and tips to the bank’s customers on owning and driving a Porsche.
The annual ‘Porsche World Road Show’ event is a global phenomenon where Porsche fans are given the opportunity to view the full range of new and existing models and be able to drive them on the race track and off-road.
Seen here in the first picture is Fredrick De Melker, Head of Priority Banking, Emirates NBD (far right), with customers and bank’s senior officials at the exclusive ‘Porsche World Road Show.