Radio Mirchi, Abu Dhabi Media’s leading radio station catering to South Asian audience, and recently voted as the “Best Radio Station” in the Masala Awards, announced today the opening of a new Studio in Dubai, located at the Concorde Towers, Media City, with a clear view of what the Emirate of Dubai is famous for – Palm Dubai, Burj Al Arab & Burj Khalifa.
What is better than having the famous Bollywood music composer trio, “Shankar, Ehsaan & Loy”. Known for their “Har Gana Hit har doosra gana super hit”, “Every song hit every other song super hit” to inaugurate the Studio. The famous trios were in Dubai for the launch celebration today and joined the Abu Dhabi Media and Radio Mirchi teams in cutting the ribbon.
This expansion for Radio Mirchi, positions the station as the only channel in the South Asian realm to possess multiple Studios in both the cities of Abu Dhabi & Dubai. This strategy affords listeners across the UAE an opportunity to experience the tunes of Bollywood and enjoy a variety of promotional activations.
Abdul Rahman Awadh Al Harthi, Executive Director of the Abu Dhabi Radio Network commented, “Abu Dhabi Radio Network continuously strives to serve the needs of all communities in the UAE as a Media Group. Keeping this in mind, Radio Mirchi was launched in Feb 2012 as the first Chanel in the South Asian Space to offer three exclusive frequencies thus providing uninterrupted clarity across UAE. Now exactly after a year, it also becomes the only Channel in the South Asian Space to have multiple Studios in the cities of Abu Dhabi & Dubai.
This move strengthens the brand’s positioning as the UAE’s leading Radio Station that engages with audiences in multiple cities - be it events happening locally or in case of access to Stars visiting the Mirchi Studios. Apart from this, it also offers listeners across UAE an opportunity to meet with their favorite RJ’s or be a part of the everyday excitement as & when it happens! . It could not have gotten any bigger or better for a Radio Station,” said Sandeep Sud, Head of the Radio Mirchi Station in the UAE.
Radio Mirchi has been the pioneer of private FM radio in India since its launch in 2001, and with a presence across 14 states and 32 stations, it is the largest FM channel in the country.